Chili’s jabs at McDonald’s ‘value meals’ with $10.99 deal as diners watch prices
NEW YORK, January 1, 2026, 19:24 ET Chili’s Grill & Bar took a swipe at fast-food value meals this week, promoting a $10.99 burger-and-sides deal on X and saying there is little value left in the bundles many chains advertise. X (formerly Twitter) The exchange matters now because restaurant brands are fighting harder for price-conscious diners who are comparing what they pay at the drive-thru with what they can get sitting down. It also shows how social media is reshaping that fight, turning promotional pricing into a public, brand-versus-brand argument about what counts as a “deal.” In the post, Chili’s