Chili’s jabs at McDonald’s ‘value meals’ with $10.99 deal as diners watch prices
Chili’s Grill & Bar promoted a $10.99 burger meal on X this week, criticizing fast-food value bundles as lacking real value. The campaign comes as restaurant brands compete for price-sensitive diners. Chili’s parent Brinker International has gained ground with lower-income customers, according to Reuters. Separately, Chili’s closed its Orlando airport location after 22 years, airport officials said.