Harley-Davidson Stock Roars on Earnings Beat – Is HOG a Buy Heading into 2026?
Harley-Davidson stock rose nearly 2% to about $27.60 on Nov. 4, 2025, after reporting Q3 earnings far above expectations. Diluted EPS hit $3.10, nearly double forecasts, and revenue climbed 17% to $1.34 billion. Global retail unit sales fell 6% as demand softened, but premium touring models saw strong sales. Analyst views remain mixed, with Morgan Stanley downgrading the stock while others maintain buy ratings.
