NYSE:HSY 28 October 2025 - 6 February 2026

Hershey shares rose about 3% Friday, extending gains after a strong fourth-quarter report and a 2026 outlook that topped analyst forecasts. The stock peaked at $234.01 before settling near $231.10 in morning trading. The company projected 2026 net sales growth of 4–5% and adjusted EPS of $8.20–$8.52. Hershey expects first-quarter margins to remain pressured, with improvement likely in the second quarter.

Hershey shares surged about 8% to $222.61 Thursday after fourth-quarter earnings and a 2026 forecast beat estimates. Net sales rose 7% to $3.091 billion, with adjusted EPS at $1.71 per share. The company projects 2026 net sales growth of 4% to 5% and EPS between $8.20 and $8.52. Cocoa costs and falling volumes remain concerns for investors.