Polaris Shocks Market: Sells Indian Motorcycle to Private Equity; Stock Surges Over 10%
Deal Details and Strategic Rationale Polaris’s surprise announcement comes after years of owning Indian Motorcycle (acquired in 2011) and ultimately retiring its rival Victory brand in 2017. In a press release, Polaris explained it will “separate Indian Motorcycle into a standalone business” to let each company “move faster” with sharper focus polaris.com polaris.com. Polaris CEO Mike Speetzen said the move lets Polaris concentrate on its highest-growth segments (like ATVs and snowmobiles) and “lean further into our respective market strengths” polaris.com. Carolwood Principal Andrew Shanfeld (quoted in the press release) hailed Indian as “an iconic American brand” and plans to invest