Inside the $13.1B Halloween Boom: Record Spending, Candy Bankruptcies, and Surprising Trends
Americans are projected to spend a record $13.1 billion on Halloween in 2025, up from $11.6 billion in 2024, with costumes, decorations, and candy leading sales. Discount and dollar stores are gaining market share as shoppers seek bargains. Candy makers report consumers are buying smaller sizes and sugar-free options. Haunted attractions now generate over $500 million per season, with some cities seeing triple-digit spikes in Halloween tourism.
