LiveRamp Rallies 27% After Publicis $2.5 Billion Cash Bid
LiveRamp Holdings stock climbed to $37.77 on Monday after Publicis Groupe of France said it would acquire the U.S. data-collaboration firm. The agreed price is $38.50 a share in cash, putting LiveRamp’s equity at $2.546 billion. The enterprise value is $2.167 billion, accounting for cash and debt. The stock pop wasn’t only about a takeover premium. It gave a clearer market price for part of the ad sector Publicis says will get more important as companies bring in AI agents—software for jobs over data, marketing, and customer tools that need less manual input.
