NYSE:RDS.B 18 February 2026

April 1, 2026, 12:51 PM EDT. McDonald's is accelerating its focus on beverages as a key growth driver, eyeing a global market worth over $100 billion. Building on successful tests in 500+ U.S. outlets and Australia, the fast-food giant plans to launch new McCafé drinks in 2026, including energy drinks, iced coffees, refreshers, and crafted sodas. The pilot programs boosted sales and raised average customer spending, indicating strong consumer interest. McDonald's will also expand its partnership with Red Bull, reinforcing its position in the energy drink sector. Competitors like Starbucks and Dutch Bros are similarly innovating in beverages, underscoring the segment's growing importance. As McDonald's scales globally, this push could significantly impact its revenue mix and market share in the beverage space.