Pudgy Penguins Lights Up the Las Vegas Sphere for Christmas as PENGU Reacts — Branding vs Technology in Crypto’s 2025 Reality
Pudgy Penguins projected animated characters across the Las Vegas Sphere’s exterior starting December 24, focusing on merchandise rather than NFTs or tokens. The campaign, expected to run seven days and cost up to $600,000, complies with the Sphere’s crypto ad restrictions. The PENGU token rose after the display, despite quiet broader crypto markets. Dogwifhat’s earlier attempt at a Sphere campaign failed to secure a deal.
