AppLovin Lands Stagwell Tie-Up as Mobile Gaming Ads Push Into Brand Budgets
AppLovin partnered with Stagwell to expand access to its Axon ad platform, which reaches over 1 billion daily users on mobile apps and connected TV. The deal adds AppLovin’s reporting and optimization tools to Stagwell’s media services. AppLovin shares fell 4.2% Tuesday amid ongoing SEC scrutiny and competition from larger rivals. The company posted Q4 revenue of $1.66 billion, up 66% from a year earlier.
