SANTA MONICA, Calif., March 30, 2026, 15:05 PDT
Snap Inc clawed back 2.5% on Monday, offering a modest rebound after last week’s steep drop. The Snapchat parent still hovers close to its 52-week low, with an EU child-safety investigation launched last week hanging over the stock. Shares changed hands at $4.02 late in the day, bouncing off an earlier low of $3.92.
Snap’s push for more reliable revenue—from subscriptions and paid extras—comes as scrutiny over social media safeguards for minors intensifies in courtrooms and among regulators. The overlap isn’t ideal.
Regulators in Brussels kicked off their probe last week, invoking the Digital Services Act—the sweeping EU standard for major online platforms. The case targets Snapchat, with officials scrutinizing whether the app did enough to shield minors from risks like grooming, criminal recruitment, and exposure to content involving drugs, vapes, or alcohol. The investigation covers age verification, default privacy settings, and how users can report issues. Violators under these rules risk penalties as high as 6% of their global yearly turnover.
The Commission is set to scrutinize Snap’s compliance “from grooming and exposure to illegal products,” EU tech chief Henna Virkkunen said. For its part, Snap said it had “fully cooperated” and intends to continue working “in good faith” as the investigation proceeds.
The regulatory squeeze is spreading far beyond Brussels. Reuters said Friday that governments ranging from Australia to Austria, plus Spain and India, are moving to impose stricter age checks or raise age requirements for social media access. Snapchat, TikTok, Facebook, and the rest of the big platforms, though, continue to keep their minimum sign-up age at 13.
A Los Angeles jury last week handed down a verdict against Meta and Alphabet’s Google, holding the companies liable in a pivotal test case tied to addictive social media features that allegedly harmed a young user. Snap and TikTok opted to settle before proceedings got underway. Multiple other lawsuits are lined up in California, both in state and federal court.
Gil Luria at D.A. Davidson labeled the California verdict a “setback,” pointing to the risk that additional consumer protections could “dampen growth.” That’s not great news for Snap, which Reuters noted back in February was feeling pressure from Meta’s Instagram and TikTok in the fight for advertising budgets. Reuters
Snap’s been working to turn things around. Back in February, the company reported direct revenue—from subscriptions, photo-storage features, and in-app purchases—had hit a $1 billion annualized run rate, with subscriber numbers climbing past 25 million. CEO Evan Spiegel called it a “crucible moment” for Snap. Reuters
Snap’s hardware ambitions are ramping up. The company set up a Specs unit earlier this year, aiming to expand augmented-reality glasses and chase growth outside advertising, squaring up against Meta in the wearables race.
Still, advertising carries most of the load. Emarketer’s Max Willens, after Snap’s February earnings, noted the platform has “a long way to go” with bigger enterprise advertisers. Snap brought in $1.72 billion in fourth-quarter revenue—topping forecasts—but its first-quarter guidance, $1.50 billion to $1.53 billion, missed the Street. Daily active users hit 474 million, up 5%, but that’s actually 3 million fewer than the previous quarter. Reuters
That’s the short-term threat. Monday’s uptick hardly makes a dent in last week’s rout—Snap slid 10.7% in a single day. Stricter age-verification, tweaks to products, or renewed advertiser hesitation could all keep a rebound out of reach for the stock.
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