SHA:688981.SH 27 November 2025

March 22, 2026, 4:01 AM EDT. WPP's shares have fallen sharply by 55% since July 2025, hitting their lowest level since 1996 amid profit warnings, dividend cuts, and client losses. Investors fear the advertising giant is struggling to adapt to artificial intelligence (AI) disruption, as AI tools increasingly replace traditional marketing roles. WPP, which was recently dropped from the FTSE 100, is now pursuing an ambitious multi-year plan called 'Elevate28', aiming to save £500 million annually by 2028, consolidate operations, and invest £300 million in proprietary AI tools. Trading on a low forward price-to-earnings ratio of 3.8, the market expects failure, yet successful execution could spark a significant rebound. However, risks of a value trap remain if the restructuring falters.