Southwest Airlines stock jumps nearly 15% as overhaul bets lift LUV shares
Southwest Airlines shares jumped nearly 15% to $46.95 midday Thursday after the company projected at least $4.00 adjusted EPS for 2026 and announced new bag fees and seat upgrades. Executives reported strong early customer feedback but said more booking data is needed before finalizing forecasts. Franklin Resources disclosed a 7.8% stake as of Dec. 31. Wall Street had expected $3.19 per share in 2026, according to LSEG.