SoundHound AI stock jumps 9% as CES 2026 headlines collide with a fresh DA Davidson target cut
New York, Jan 9, 2026, 12:45 EST — Regular session Shares of SoundHound AI Inc (SOUN) were up about 9% at $12.01 in midday trading on Friday after hitting an intraday high of $12.305. The stock traded as low as $11.15, with about 27.5 million shares changing hands. The move follows a choppy stretch for the voice-AI company after brokerage D.A. Davidson cut its price target to $14 from $17 while keeping a “buy” rating, according to a Reuters Breakingviews “BUZZ” item. The broker said SoundHound’s go-to-market plans — its sales rollout — look more complex than expected, which could