Roku stock jumps on fresh Wall Street upgrade — what investors watch next
New York, Jan 6, 2026, 07:26 EST — Premarket Roku Inc (ROKU.O) shares slipped 0.2% to $114.50 in premarket trading by 6:00 a.m. EST on Tuesday, after finishing Monday up about 5.5% at $114.68. Public The bullish calls land as investors look for signs that TV ad budgets are flowing more steadily into streaming and helping Roku widen margins in 2026. Roku’s platform business — which includes advertising sales and a cut of subscription fees — is its main revenue engine, alongside sales of streaming players and Roku-branded TVs. Reuters Arete analyst David Mak upgraded Roku to “buy” from “neutral”