DJI’s Full-Frame Mirrorless Camera Rumor: September Launch to Shake Up Sony and Canon?
The photography world is buzzing with talk that DJI – best known for drones – may launch a full-frame mirrorless camera in mid-September 2025. Multiple rumor outlets report that DJI could unveil the camera on September 15, 2025, marking the company’s first foray into a traditional interchangeable-lens camera system digitalcameraworld.com. According to Digital Camera World, these rumors gained traction after DJI-Rumors.com and Mirrorless Rumorsshared tantalizing clues: a blurred teaser image allegedly from DJI hinting at an upcoming event, and claims that an official announcement is imminent digitalcameraworld.com. The consensus from the rumor mill is that DJI’s camera will use the Leica L-Mount and pack a full-frame sensorin a design reminiscent of Sony’s FX3 cine camera digitalcameraworld.com. In other words, expect a boxy, video-focused body with an integrated electronic viewfinder positioned at one corner, plus DJI’s secret sauce in color science borrowed from its partner Hasselblad digitalcameraworld.com. If true, the launch would effectively pit DJI against the likes of Sony’s Alpha series, Canon’s EOS R line, and Nikon’s Z series for the first time.