Sony hands Bravia TV control to TCL in 51-49 joint venture plan — here’s what happens next
Japan’s Sony Corp and China’s TCL Electronics Holdings Ltd have inked a memorandum of understanding — a non-binding first step — to form a joint venture that will take over Sony’s home entertainment business, including BRAVIA TVs, the companies announced. TCL would own 51% of the joint venture, with Sony holding 49%. They aim to finalize agreements by the end of March 2026, and plan for the new company to begin operations in April 2027, pending regulatory approvals. Sony CEO Kimio Maki described the move as a way to “create new customer value,” while TCL chair Du Juan called it a “unique opportunity” to merge the strengths of both firms. https://www.sony.co.jp/en/news-release/202601/26-0120E/index.html
