Sony hands Bravia TV control to TCL in 51-49 tie-up — what changes next
Sony Group plans to transfer control of its home entertainment division — including the Bravia TV brand — to China’s TCL Electronics through a joint venture, marking a major pivot for the iconic Japanese company. Following the news, TCL’s shares surged over 16% in Hong Kong, while Sony’s stock dipped 0.9% in Tokyo. This shift is significant as Sony distances itself from the tough, low-margin TV hardware battle, relying instead on a larger manufacturer to maintain its presence on shelves. For TCL, landing this deal brings a rare asset that money alone can’t secure fast: a premium label on the product.