TCL took the wraps off the QM9K at IFA 2025, making a bold statement in the high-end TV arena. The company framed the TV as an ultimate-performance flagship in its lineup, even nicknaming it the “Ultimate Performance” model in contrast to the prior “Ultimate Choice” QM8K tcl.com. At the Berlin press event, the QM9K’s blinding brightness drew audible gasps, and TCL highlighted how its Halo Control tech minimizes blooming to preserve OLED-like blacks – a key selling point for LCD in an OLED-dominated premium market. “Once again, TCL takes TV technology to an all-new level with the new QM9K series,” said Scott Ramirez, TCL’s VP of Home Theater Product Marketing, emphasizing the combination of wider color viewing angle, ZeroBorder design, and new higher levels of dimming zones and peak brightness that “results in the ultimate performance that custom installers and their clients demand.” tcl.com tcl.com TCL also trumpeted the QM9K as the industry’s first Google TV with Gemini AI, underscoring a lead in smart features: “With the new QM9K, TCL is proud to offer the industry’s first TV series with Gemini,” Ramirez noted tcl.com. Tech analysts at the show noted that this strategy positions TCL as a price-performance disruptor against
