Asus freezes Zenfone and ROG Phone plans: no new smartphones in 2026 as AI work ramps up
Asus chairman Jonney Shih said the company will stop launching new smartphone models and shift its phone R&D to AI hardware like robots and smart glasses. Support for existing phones will continue, but the future of Asus’s Zenfone and ROG Phone lines remains uncertain. No timeline was given for a possible return to the smartphone market.