XETRA:ADS 9 July 2025 - 30 January 2026

Adidas shares rose 4.8% in Frankfurt after the company announced a €1 billion buyback and projected record sales for 2025. Preliminary results showed full-year revenue of €24.8 billion and a 54% jump in operating profit to €2.06 billion. The company reported gross margin at 51.6%. Audited results and 2026 guidance are due March 4.

Adidas shares fell 6% Tuesday after Bank of America cut its rating to “underperform” and slashed its price target to €160, citing slower organic growth and weaker margins. Trading volume exceeded the three-month average. Investors await Adidas’ 2025 results and macroeconomic data for further direction. Bank of America also downgraded JD Sports, warning the sector’s growth cycle may be ending.

Adidas AG shares closed up 1.26% at €160.85 in Frankfurt on Thursday, following strong third-quarter results and positive analyst sentiment. The stock remains down 32% year-to-date and trades about 39% below its 52-week high. Analyst consensus remains “Buy,” with an average 12-month target price of €229.48. Trading volume was active but below the previous day’s level.