XETRA:ADS News 9 July 2025 - 30 January 2026

Adidas shares rose 4.8% in Frankfurt after the company announced a €1 billion buyback and projected record sales for 2025. Preliminary results showed full-year revenue of €24.8 billion and a 54% jump in operating profit to €2.06 billion. The company reported gross margin at 51.6%. Audited results and 2026 guidance are due March 4.

Adidas shares fell 6% Tuesday after Bank of America cut its rating to “underperform” and slashed its price target to €160, citing slower organic growth and weaker margins. Trading volume exceeded the three-month average. Investors await Adidas’ 2025 results and macroeconomic data for further direction. Bank of America also downgraded JD Sports, warning the sector’s growth cycle may be ending.

Adidas AG stock edged higher on Thursday, November 27, 2025, as investors weighed upbeat analyst sentiment and solid third‑quarter results against ongoing tariff and competitive pressures in the global sportswear market. Adidas AG share price today: modest gain after recent rally On the Frankfurt Xetra exchange, Adidas AG (ticker: ADS, often shown as ADSGn on data platforms) closed Thursday at approximately €160.85, up €2.00 or about +1.26% from Wednesday’s close of €158.85. Investing.com Intraday trading data show: Investing.com+1 MarketScreener data put Adidas’ market capitalisation at roughly €28.4 billion (about $32.9 billion), based on a recent price near €159–161.Macrotrends, using the

Adidas’ third-quarter update (announced Oct. 29) showed the German sportswear maker is still growing globally despite trade headwinds. Group sales hit €6.63 billion – a new quarterly high – up 3% from a year agoreuters.com. But in North America (its second-biggest market) sales fell 5% on the year, largely because the euro surged against the dollarreuters.com. In fact, Adidas said the strong euro shaved about €300 million off its sales. On a currency-neutral basis, NA revenues were roughly flat (+1%), versus +8% overallreuters.com. Gulden told analysts the US tariffs (on Chinese, Vietnam, etc., imports) will cut around €120 million from 2025 operating profitreuters.comm.investing.com –