Adidas stock jumps on €1bn buyback plan after record 2025 sales — what to watch next
Adidas shares rose 4.8% in Frankfurt after the company announced a €1 billion buyback and projected record sales for 2025. Preliminary results showed full-year revenue of €24.8 billion and a 54% jump in operating profit to €2.06 billion. The company reported gross margin at 51.6%. Audited results and 2026 guidance are due March 4.