Adidas stock drops 7% on softer 2026 profit outlook as CEO Gulden gets 2030 extension
Adidas shares dropped up to 7% after the company forecast 2026 operating profit of about 2.3 billion euros, missing analyst estimates. The company cited U.S. import tariffs and a weaker dollar as key headwinds. CEO Bjorn Gulden’s contract was extended through 2030, and Nassef Sawiris will be nominated as chairman in May, replacing Thomas Rabe. Adidas reported record 2025 revenue of 24.8 billion euros.