Adidas stock jumps on €1bn buyback plan after record 2025 sales — what to watch next
Adidas shares surged on Friday following the German sportswear giant’s forecast of record sales in 2025 and the announcement of a fresh share buyback program. The news boosted confidence in a stock that has been trailing its competitors in a competitive sector. By 0940 GMT, shares were up 4.8% in Frankfurt trading.
