London, Feb 13, 2026, 08:55 GMT — Regular session
- Experian climbed roughly 1.6% at the open in London, bouncing back after dropping earlier this week.
- Company has launched an insurance marketplace app directly within OpenAI’s ChatGPT.
- The latest buyback has been revealed, with investors now turning their attention to the company’s full-year results set for May.
Experian PLC climbed 1.6% to 2,447 pence as of 0855 GMT Friday, tacking on 39 pence from Thursday’s close. The credit data firm is rolling out new AI-related offerings and continuing its buyback. Shares moved in a range between 2,402 and 2,459 pence, still hovering just above the 52-week low of 2,353 pence. 1
Investors remain on edge over the risk that emerging AI models could erode profits in everything from software to insurance. European stocks slipped, with the STOXX 600 off 0.3% at 0821 GMT, according to Reuters. 2
Experian shares dropped 4.1% Wednesday, closing at 23.75 pounds. That leaves the stock sitting roughly 42% under its July 52-week peak of 41.01 pounds, according to MarketWatch data. 3
Experian rolled out its new Experian Insurance Marketplace app on ChatGPT late Thursday, making it possible for users to compare estimated auto-insurance rates from over 37 carriers right inside the chatbot—then jump to Experian’s website for a tailored quote. “Consumers are increasingly using conversational AI to learn… and solve meaningful financial challenges,” said Dacy Yee, president of Experian Consumer Services. According to Experian, users could “potentially save more than $1,000” a year, though it cautioned that actual savings vary and aren’t guaranteed. 4
Just two days ago, Experian rolled out an integration linking its Aperture Data Studio with Snowflake’s AI Data Cloud, calling it a way for clients to profile and validate their data “directly within the Snowflake platform” — no transfers needed. “With the rapid emergence of AI technologies, quality, accurate data is fundamental to its success,” Experian’s global data quality head Andrew Abraham said. From Snowflake, Rinesh Patel said the collaboration was designed to “drive deeper value” for customers using both platforms. 5
Experian reported another move in its share buyback program, snapping up 434,207 shares on Feb. 12 at prices ranging from 2,358 to 2,436 pence. The company pegged the weighted average at 2,403.8894 pence. Treasury stock now sits at 56,683,651 shares. 6
Traders are now weighing if these AI-related rollouts will actually lead to recurring revenue or just grab the spotlight. Experian, grouped with U.S. rivals Equifax and TransUnion in the credit reporting space, tends to get hit hard by the market on anything that might jeopardize its control over proprietary data or decisioning tools.
Still, plenty could trip things up. Nobody really knows yet whether shoppers will embrace chatbot-driven insurance purchases at scale. Partners might shift their terms with little warning, too, and using credit data always brings privacy and regulatory heat. The buyback gives a bit of support, but not enough if sentiment sours once more.
Experian’s preliminary full-year results are due out May 20, according to its financial calendar. The company then plans a first-quarter trading update on July 16, with the annual general meeting slated for July 22. 7
