New York, Jan 6, 2026, 10:06 EST — Regular session
Gold.com Inc shares were little changed on Tuesday, up less than 0.1% at $36.35 in early U.S. trading, after the precious-metals dealer confirmed it had closed its acquisition of Monex Precious Metals.
The deal lands as gold prices regain momentum, a backdrop that can lift volumes for retailers and traders that make money on buying and selling bullion, coins and storage services. Gold.com has been building out that direct-to-consumer model as investors look for hedges against geopolitical risk and shifting U.S. rate expectations.
Spot gold rose 0.4% to $4,463.63 an ounce, after gaining nearly 3% in the prior session, as traders leaned into U.S. rate-cut bets and weighed turmoil in Venezuela, Reuters reported. Minneapolis Fed President Neel Kashkari said inflation was easing gradually and warned the jobless rate could rise, keeping the focus on the next U.S. jobs report for policy clues. 1
Gold.com said on Monday it closed the purchase of Monex Deposit Company and related entities on Jan. 2 and is moving into integration. Chief Executive Greg Roberts said the company was “pleased to officially welcome Monex,” while Monex CEO Michael Carabini said the firms were moving quickly into the integration phase. Gold.com said Monex generated total revenue of $835 million in 2024 and held $630 million in assets under custody as of Sept. 30, 2025. 2
The company also bought an additional 24.5% equity interest in U.K.-based Atkinsons Bullion & Coins, lifting its ownership to 49.5%, and said it holds an option from December 2027 to raise that stake to 75%. Atkinsons reported more than $370 million in revenue in calendar 2025, Gold.com said. 3
Gold.com also pointed to a $16.76 million auction by its Stack’s Bowers Galleries unit of the final “Omega” pennies on behalf of the U.S. Mint, with the top lot hitting $800,000. Stack’s Bowers President Brian Kendrella described “extraordinary global demand” for numismatic rarities. 4
The strong tape in bullion has fueled increasingly bullish bank calls. Morgan Stanley forecast gold at $4,800 an ounce by the fourth quarter of 2026, after 2025’s record run. 5
Gold-linked equities rose alongside bullion. Newmont gained about 2.6% and Agnico Eagle added roughly 0.7%, while the SPDR Gold Shares ETF was up around 0.8% in U.S. trading.
But a pullback in gold—if U.S. data push yields higher or investors pare back rate-cut wagers—could cool retail demand and pressure dealer margins. Gold.com has also flagged risks tied to integration, competition and costs associated with its rebrand and headquarters move. 6
Investors next watch the U.S. employment report due Friday, Jan. 9, for the next signal on the Fed path. Gold.com has also set Jan. 27 for a New York Stock Exchange opening-bell event tied to its new listing, a date that could keep attention on integration milestones and any follow-on updates. 7
