Last updated: 14 December 2025 (Sunday). Indian markets were closed today; the latest close referenced below is Friday, 12 December 2025.
Hindustan Unilever Limited (HUL) stock (NSE: HINDUNILVR, BSE: 500696) ended Friday at around ₹2,260.60, after a volatile fortnight dominated by one event: the Kwality Wall’s (India) Limited (KWIL) demerger moving from “announcement” to “execution”. [1]
This week’s narrative was less about shampoo-and-soap fundamentals and more about how markets behave when you split a business: price discovery gets messy, portfolios look temporarily “broken”, and traders punish uncertainty first—then read the fine print later.
That fine print arrived over the weekend via fresh stock-exchange filings dated 13 December 2025, confirming KWIL share allotment details, KWIL’s change in subsidiary status, and an investor-relevant (and tax-relevant) cost-of-acquisition split between HUL and KWIL shares. [2]
Below is a detailed, publication-ready roundup of what moved HUL this week, what the latest filings say, what analysts are forecasting, and what to watch in the week ahead (Dec 15–19).
HUL share price this week: what happened on the tape
Latest close: ₹2,260.60 on 12 Dec (Friday) [3]
Day’s range (Fri): ₹2,244.70 – ₹2,309.00 [4]
Recent weekly damage: Economic Times’ live tracking flagged a ~6.36% weekly decline (as of 12 Dec). [5]
On Friday, HUL also underperformed broader market tone, with MarketWatch noting the stock remains well below its 52‑week high (reached in early September). [6]
The simplest explanation for the drop
HUL’s chart this week is best understood as a post-demerger adjustment story:
- HUL began trading ex–ice cream business around the record-date mechanics.
- Investors now await KWIL listing to see the “missing” value show up as a tradable, price-discovered stock.
- Until KWIL lists, portfolios can feel like they’re holding a “frozen asset + a discounted parent,” which often invites short-term selling and arbitrage-style positioning.
This is normal in demergers. It is also uncomfortable.
The big headline: Kwality Wall’s demerger shifts into final execution
HUL’s ice cream demerger—covering brands such as Kwality Wall’s, Cornetto, Magnum and others—became the key driver of near-term sentiment and volatility. Business Standard described the record-date session as the point at which HUL’s price adjusted to reflect trading ex–ice cream. [7]
Key demerger mechanics (confirmed across filings and coverage)
- Effective date: the scheme came into effect on 1 December 2025. [8]
- Record date:5 December 2025 (eligibility for KWIL shares). [9]
- Entitlement ratio:1:1 — one KWIL equity share for every one HUL share held on the record date. [10]
- Allotment timeline: coverage and company communication indicated allotment targeted on or before 29 December 2025. [11]
Moneycontrol also highlighted the special pre-open session used for price discovery as the stock adjusted to the demerger, and noted index-related mechanics around KWIL’s temporary inclusion approach. [12]
New filings (dated 13 Dec 2025): KWIL shares allotted, KWIL no longer a wholly owned subsidiary
The most material “updated today” development for investors is the weekend filing confirming that KWIL has already allotted shares to eligible HUL shareholders.
1) KWIL share allotment size (big number, real consequences)
HUL informed exchanges that KWIL’s board (meeting held 12 December 2025) allotted:
- 2,34,95,91,262 fully paid-up equity shares (face value Re 1 each) to HUL shareholders who were on the register as of 5 December 2025. [13]
That share count matters because it sets the initial share base the market will eventually price when KWIL lists.
2) KWIL ceased to be HUL’s wholly owned subsidiary (effective 12 Dec)
The same filing states KWIL approved cancellation/reduction of its entire pre-scheme paid-up share capital of 5,00,00,000 shares that were previously held by HUL—meaning:
- KWIL ceased to be a wholly owned subsidiary of HUL with effect from 12 December 2025. [14]
3) “Frozen” KWIL shares until listing permission
HUL also flagged a practical detail many investors care about: KWIL will seek listing/trading permission “in due course,” and the allotted shares will remain frozen until listing and trading permission is granted. [15]
This helps explain why some investors feel they “received” KWIL but can’t yet act on it—because, functionally, they can’t.
Tax alert: HUL publishes cost-of-acquisition split for post-demerger capital gains math
Demerger investors eventually run into a deceptively unglamorous question:
“When I sell later, what was my purchase cost for the HUL part vs the KWIL part?”
HUL’s filing includes general guidance that shareholders may apportion the original cost of their HUL shares as follows:
- 98.09% of total cost → Hindustan Unilever Limited (HUL)
- 1.91% of total cost → Kwality Wall’s (India) Limited (KWIL) [16]
HUL’s guidance includes an illustrative example (in rupees) demonstrating how the split works for an investor holding 1,000 shares. [17]
Why this matters for the stock (not just taxes): it reduces one layer of uncertainty for retail holders and advisors, and it’s one more sign the demerger is moving through the final operational checklist.
Fundamentals check: what changes for HUL after the ice cream exit?
In pure business terms, this demerger is about focus and operating-model fit.
Ice cream is a cold-chain-heavy, seasonally skewed category with its own logistical complexity. HUL’s remaining portfolio is more centered on Home Care, Beauty & Wellbeing, Personal Care, and Foods & Refreshment (minus the transferred ice cream undertaking). [18]
Broker commentary compiled by Business Today captured the market’s “why now” argument: potential portfolio simplification, possible margin benefits, and clearer capital allocation. The same report cited expectations/assumptions around HUL’s margin band and growth profile post demerger. [19]
Business updates in the last days: nutrition push and leadership moves
Not all the week’s news was corporate-structure plumbing.
Lifestyle nutrition: HUL sharpens focus (Horlicks and beyond)
A Times of India report said HUL is intensifying its push in lifestyle nutrition, spotlighting its Horlicks franchise and new “superfoods” variants, while noting the segment’s turnover dip in the September quarter despite positive underlying volume growth. [20]
The same report also flagged HUL’s view that earlier pricing/GST-related effects had a short-term impact but could support demand recovery over time—relevant because HUL’s near-term growth narrative has been tightly tied to volume recovery and premiumisation. [21]
Management Committee change (effective Jan 1, 2026)
HUL announced the appointment of Vandana Suri as Executive Director, Home Care (Management Committee), succeeding Srinandan Sundaram, effective 1 January 2026. [22]
Leadership changes don’t usually move the stock day-to-day, but during major portfolio transitions (like a demerger) investors often watch for signals of execution focus and category leadership.
Analyst forecasts: target prices cluster around ~₹2,780–₹2,800, but expectations diverge
Consensus snapshots (12-month view)
- Trendlyne shows an average target price ~₹2,792.36, implying meaningful upside from recent levels (as per its consensus calculation). [23]
- Investing.com’s analyst consensus shows an average ~₹2,784.22, with a high estimate ~₹3,200 and low estimate ~₹1,966, and a consensus bias toward “Buy.” [24]
Brokerage flavor: bullish, but not blind
Business Today’s roundup referenced broker calls around:
- Nuvama maintaining a positive stance with a target cited at ₹3,200,
- Geojit retaining a positive rating with a target around ₹2,776, and
- PL Capital indicating an “accumulate” stance with a target around ₹2,772, alongside assumptions on growth/margins and the demerger’s impact. [25]
Important nuance for readers:
In demergers, “target price” framing can vary by broker—some targets are for the post-demerger parent alone, while others are implicitly discussed in a “sum-of-the-parts” mindset (parent + spun entity). If you’re comparing targets, check whether the analyst note is explicitly valuing KWIL separately.
Technical picture: oversold signals appear, but trend damage is real
If fundamentals are the engine, technicals are the dashboard lights. Right now, the dashboard is… blinking.
Trendlyne’s technical panel showed:
- Day RSI ~24.9 (oversold)
- Price below SMA-50 and below SMA-200 [26]
Investing.com’s technical summary, based on moving averages, also leaned bearish. [27]
What that can mean (without pretending charts are destiny):
- Oversold readings often precede bounces—especially in high-quality large-caps—if the market stops feeding the selloff.
- But being below longer moving averages can also mean rallies get sold into until a clearer base forms.
In other words: the stock may be “stretched,” but it still needs a reason to turn.
Week ahead outlook (Dec 15–19, 2025): three catalysts to watch
1) KWIL listing timeline signals (and “unfreezing” expectations)
The market is now in the gap between allotment and listing.
Coverage has repeatedly pointed to the expectation that KWIL must list within the statutory window following approvals, and some market commentary has floated February 2026 as a likely listing period. [28]
In the week ahead, any incremental clarity on KWIL’s listing process—however procedural—can influence HUL because investors are trying to estimate the value that will “reappear” once KWIL becomes tradable.
2) Post-demerger positioning: institutions recalibrate
Large investors often need time to rebalance after corporate actions:
- some funds may not want exposure to a soon-to-list ice cream pure-play,
- others may want exactly that,
- and index/derivatives mechanics can create temporary supply/demand distortions.
This process can spill into HUL’s price action even after the record date has passed.
3) Core FMCG narrative: volume recovery vs valuation gravity
Once the demerger noise fades, the market usually returns to the classic HUL debate:
- Can volume growth strengthen meaningfully?
- How durable is premiumisation?
- Are margins stable in the guided band?
- And is the stock’s valuation justified relative to growth?
HUL’s Q2 FY26 results (October) remain part of that backdrop, including profit/revenue context and management commentary on priorities. [29]
Bottom line: what this week meant for HUL stock—and what could change next
This week wasn’t a referendum on HUL’s brands. It was the market digesting a structural change in real time.
The KWIL allotment confirmation, the fact that KWIL is no longer wholly owned, and the publication of a 98.09% / 1.91% tax cost split are all “boring” developments that actually reduce uncertainty—exactly the kind of thing markets often reward after they stop panicking. [30]
For the week ahead, the spotlight stays on:
- KWIL listing milestones, and
- whether HUL’s stock can stabilize after the post-demerger reset.
References
1. www.investing.com, 2. nsearchives.nseindia.com, 3. www.investing.com, 4. www.investing.com, 5. m.economictimes.com, 6. www.marketwatch.com, 7. www.business-standard.com, 8. nsearchives.nseindia.com, 9. www.moneycontrol.com, 10. www.moneycontrol.com, 11. www.moneycontrol.com, 12. www.moneycontrol.com, 13. nsearchives.nseindia.com, 14. nsearchives.nseindia.com, 15. nsearchives.nseindia.com, 16. nsearchives.nseindia.com, 17. nsearchives.nseindia.com, 18. www.business-standard.com, 19. www.businesstoday.in, 20. timesofindia.indiatimes.com, 21. timesofindia.indiatimes.com, 22. www.hul.co.in, 23. trendlyne.com, 24. www.investing.com, 25. www.businesstoday.in, 26. trendlyne.com, 27. www.investing.com, 28. www.moneycontrol.com, 29. www.livemint.com, 30. nsearchives.nseindia.com


