Intuit (INTU) Stock on November 29, 2025: Institutional Buying, AI Deals and Earnings Shape the Next Move

Meta description: Intuit (NASDAQ: INTU) heads into the November 29, 2025 weekend near $634 per share as Norges Bank builds a $3.27 billion stake, other institutions trim positions, and new AI partnerships plus strong Q1 results redefine the outlook for INTU stock.

Intuit stock today: price snapshot and trend

As the market closes out the week, Intuit Inc. (NASDAQ: INTU) is trading around $634.08 per share, up about 0.79% on Friday but still roughly 22% below its late‑July all‑time high near $814. That leaves the fintech giant almost flat over the past year, while the stock is down a little more than 5% over the last week and month, with a market capitalization around $176 billion. ^[1]

According to recent data, Intuit’s 52‑week range runs from about $533 on the low end to $813.70 at the high, underscoring how much the stock has cooled since summer even after Friday’s modest rebound. ^[2]

Quick INTU snapshot (as of the November 29, 2025 weekend): ^[3]

Last close: $634.08
1‑day change: +0.79%
1‑week change: about –5.3%
1‑month change: about –5.0%
1‑year performance: roughly flat (~+0.03%)
Market cap: ≈ $176.5 billion
52‑week range: ~$532.65 – $813.70
Dividend (quarterly): $1.20 per share (yield ≈ 0.7%)

With markets shut on this Saturday, the real action on November 29 is in the news feed: large‑scale institutional filings, fresh fundamental screens, and the afterglow of a strong earnings report and headline‑grabbing AI partnership with OpenAI.

Big money moves: Norges Bank piles in as others trim

The most eye‑catching news this weekend is in the institutional ownership column. Fresh 13F filings show that different mega‑investors are making very different calls on Intuit:

Norges Bank opens a huge new position
Norway’s sovereign wealth manager, Norges Bank, has disclosed a new stake of about 4.15 million Intuit shares, valued at roughly $3.27 billion. That translates to around 1.49% of Intuit’s outstanding shares, instantly making it one of the company’s most influential shareholders. ^[4]
Neuberger Berman locks in some profits
By contrast, Neuberger Berman Group LLC has trimmed its stake by 4.9%, selling 31,266 shares in the second quarter. It still holds about 611,769 shares, valued near $481.7 million, equal to roughly 0.22% of the company. ^[5]
Skandinaviska Enskilda Banken nudges exposure down
Swedish bank Skandinaviska Enskilda Banken AB publ has also lightened up slightly, cutting its holdings by 0.6%. It now owns about 286,888 shares, worth roughly $226 million and representing about 0.10% of Intuit, but the stock still ranks as the 15th‑largest holding in its portfolio at around 1% of assets. ^[6]

Put together, these filings reinforce a central theme: Intuit is a heavily institutionally owned stock, with big funds tweaking allocations rather than fleeing. MarketBeat data pegs institutional ownership around 83–84% of the float, highlighting just how much of Intuit sits in professional hands. ^[7]

For retail investors, this mix of one giant new buyer (Norges Bank) and incremental selling from long‑time holders reads less like a vote of no confidence and more like portfolio rebalancing around a still‑popular name.

Earnings rewind: double‑digit growth, EPS beat and higher dividend

Much of today’s analysis still traces back to Intuit’s first‑quarter fiscal 2026 results, reported on November 20, 2025. The numbers were strong across the board: ^[8]

Revenue: about $3.89 billion, up 18% year‑on‑year, comfortably ahead of Wall Street’s roughly $3.76 billion expectation.
Non‑GAAP EPS:$3.34, up 34% from a year earlier and ahead of consensus around $3.09.
GAAP EPS:$1.59, up more than 120% year‑on‑year.
Operating income: GAAP operating income nearly doubled, while non‑GAAP operating income grew more than 30%.

By segment, the story is one of broad‑based momentum: ^[9]

Global Business Solutions (QuickBooks & related): revenue around $3.0 billion, up 18%, with online ecosystem revenue growing 21%.
Consumer (TurboTax & ProTax): revenue of about $894 million, up 21%.
Credit Karma: revenue growth around 27%, helped by strength in personal loans, cards and auto products.

Crucially for income‑oriented shareholders, the board approved a quarterly dividend of $1.20 per share, a 15% year‑over‑year increase, and Intuit still has roughly $4.4 billion left on its share‑repurchase authorization after buying back about $851 million of stock during the quarter. ^[10]

Guidance: strong top‑line, mixed EPS, steady full‑year goals

On guidance, Intuit struck a confident but not euphoric tone: ^[11]

For Q2 FY26, the company expects revenue growth of about 14–15%, above analyst expectations near 12.8%, but guided adjusted EPS ($3.63–$3.68) below the Street’s roughly $3.83 estimate, reflecting ongoing investment in AI and product innovation.
For the full fiscal year 2026, Intuit reiterated its outlook, calling for:
- Revenue: about $21.0–$21.2 billion, up 12–13%.
- GAAP operating income: up roughly 17–19%.
- Non‑GAAP operating income: up 14–15%.
- GAAP EPS: around $15.49–$15.69, implying mid‑teens growth.

Management’s message: growth is solid, margin expansion is still on the table, and the company feels comfortable enough to keep its full‑year targets intact despite a choppy macro backdrop.

AI partnerships: the OpenAI deal that’s reshaping the narrative

A huge driver of the current Intuit story—and of today’s commentary—is the company’s multi‑year AI collaboration with OpenAI, announced on November 18, 2025.

According to Intuit and Reuters: ^[12]

Intuit has signed a multi‑year deal worth more than $100 million with OpenAI to use its frontier models to power AI agents across Intuit’s apps, including TurboTax, Credit Karma, QuickBooks and Mailchimp.
Intuit’s apps will be directly accessible within ChatGPT, allowing users to do things like estimate tax refunds, compare loans or improve business cash flow from inside the chatbot interface.
The deal deepens Intuit’s use of OpenAI’s models within its in‑house generative AI operating system, GenOS, with the goal of providing personalized, actionable financial insights to roughly 100 million existing customers while reaching new audiences through ChatGPT.

In Intuit’s own wording, the partnership is intended to blend proprietary financial data and credit models with OpenAI’s scale to give consumers and businesses a “financial advantage” via AI‑driven recommendations and agents that can actually take actions on their behalf—like sending invoice reminders or surfacing tailored loan options. ^[13]

Beyond OpenAI: data partnerships and SMB ad tech

The OpenAI deal is only part of the AI story. A recent analysis from Simply Wall St notes that Intuit has also rolled out new AI collaborations and data initiatives, including: ^[14]

A partnership making Intuit’s first‑party SMB audience data available on The Trade Desk’s platform, through SMB MediaLabs, expanding Intuit’s reach in digital advertising.
New collaborations aimed at embedding Intuit’s AI within ERP and back‑office tools used by mid‑market businesses.

The common thread: Intuit wants to monetize its data and AI not just inside its own apps, but across a broader ecosystem where advertisers, software vendors and end customers can tap into Intuit’s real‑time financial graph.

Valuation check: ‘affordable growth’ or still pricey?

Even after the recent pullback, Intuit is not a classic “cheap” stock—but some screens suggest it may qualify as “affordable growth” rather than outright overvaluation.

A fresh ChartMill fundamental screen, last updated November 29, 2025, flags Intuit as a standout in its “Affordable Growth” strategy, citing: ^[15]

Earnings per share up about 24% over the last year, with an average annual EPS growth above 20% in recent years.
Revenue growth around 17% over the last year, with a near‑20% multi‑year average.
Forward‑looking estimates calling for roughly 15.5% annual EPS growth and 12.4% annual revenue growth.
A trailing P/E near 30 and forward P/E around 23–24, which, while high in absolute terms, screens cheaper than most global software peers on several valuation ratios.
Strong profitability metrics, including ROIC above 16%, profit margin above 21%, and gross margin close to 80%, alongside a very solid Altman‑Z score and moderate leverage (debt‑to‑equity around 0.28).

In short, fundamental screeners are painting Intuit as a high‑quality compounder where the valuation premium is at least somewhat justified by growth, margins and balance‑sheet strength.

What Wall Street is saying: targets, ratings and fair value estimates

Street ratings: “Outperform” with targets clustered around $800

On the sell‑side, the tone remains constructive but slightly more cautious after the recent volatility:

RBC Capital this week reiterated its “Outperform” rating on Intuit with an $850 price target. ^[16]
BMO Capital maintained an “Outperform” as well, but trimmed its target from $870 to $810, reflecting a small reset in expectations. ^[17]
Across roughly 28–33 covering brokers, the average 12‑month target price is about $810, with a range from $600 on the low end to around $971 on the high end. ^[18]
MarketBeat data still classifies the stock as a “Moderate Buy”, with the average target in its universe near $798, and only a handful of holds or sells. ^[19]

So despite the share price being more than 20% below its 2025 peak, analysts on average still see low‑to‑mid‑20s percent upside from current levels over the next year—assuming Intuit hits its growth and margin goals. ^[20]

Independent fair value views: Simply Wall St’s $805 narrative

Outside the big brokerages, Simply Wall St’s narrative model pegs Intuit’s fair value near $805 per share, implying about 27% upside from recent prices if the company reaches its long‑term targets. ^[21]

Their scenario assumes that by 2028 Intuit can reach around $26.9 billion in revenue and about $6.2 billion in earnings, which would require roughly 12.7% compound annual revenue growth and a $2.3 billion jump in earnings from today’s base. ^[22]

Interestingly, Simply Wall St notes that community estimates for Intuit’s fair value are wide, ranging from $482 to $823 per share, reflecting both: ^[23]

Bullish views anchored in AI‑driven cross‑selling and higher revenue per customer, and
Concerns about Mailchimp’s slower performance, integration risks across the product stack, and the sheer size of the company limiting hyper‑growth.

Technical and trading context: off the highs, but not broken

On the technical side, TradingView’s aggregated signal currently shows “sell” on the daily timeframe and “neutral” over the month, matching the recent slide from summer highs. Over the last week Intuit has fallen a bit more than 5%, but over the past year the name is essentially unchanged, with volatility around 1.35% and a relatively modest beta near 0.47 versus the broader market. ^[24]

Earlier this week, Indian research platform MarketsMojo highlighted a 4.64% gap‑up open for Intuit and a 4.03% one‑day gain, noting strong long‑term fundamentals like an average 21% return on capital employed, nearly 20% annual sales growth, and high operating cash flow. ^[25]

Taken together, the chart shows a stock that:

Rallied hard into mid‑2025, hitting record highs.
Pulled back sharply on valuation, macro and Mailchimp worries.
Is now trading in a consolidation zone well below the highs, while fundamentals and AI headlines continue to evolve.

Key risks and catalysts investors are weighing

Today’s news doesn’t eliminate the risks around Intuit; instead, it reframes which levers matter most. Based on recent coverage and company commentary, investors are watching: ^[26]

Upside drivers

Execution on AI & OpenAI deal
Successful rollout of Intuit apps inside ChatGPT and more capable AI agents across TurboTax, Credit Karma, QuickBooks and Mailchimp could boost engagement, pricing power and cross‑sell.
Sustained double‑digit revenue growth
Management is targeting low‑teens growth, and Q1 suggests that is still achievable if small‑business demand, tax volumes and Credit Karma’s marketplace remain healthy.
Margin expansion & disciplined capital returns
Strong operating leverage plus steady buybacks and a growing dividend can lift EPS even if top‑line growth slows modestly.

Downside and uncertainty

Valuation risk
Even after the correction, Intuit still trades at a premium multiple to many software peers. If growth disappoints, the multiple could compress further. ^[27]
Mailchimp and macro sensitivity
Marketing‑tech softness and exposure to small‑business spending mean a downturn or prolonged weakness in ad budgets could weigh on revenue growth. ^[28]
Competitive and regulatory pressures
Intuit faces competition from other accounting, tax and personal‑finance platforms, and remains on regulators’ radar—particularly around tax products and data privacy. (Past FTC actions on TurboTax marketing show that regulatory headlines are not a hypothetical risk.) ^[29]

Bottom line: how November 29’s news fits into the bigger INTU picture

Zooming out, the November 29, 2025 news flow around Intuit can be read as re‑confirmation of a familiar but evolving thesis:

Fundamentals remain strong, with Q1 showing high‑teens revenue growth and a healthy beat on both revenue and EPS. ^[30]
AI is now central to the story, not a side note, thanks to the nine‑figure OpenAI deal and a broader push to turn Intuit’s data into action via agents and partnerships. ^[31]
Big‑ticket institutions continue to own and even accumulate the stock, even as some long‑time holders tactically trim positions. ^[32]
Valuation is no longer euphoric but still elevated, with Street and independent models clustering around fair values in the low‑$800s, suggesting potential upside if execution stays on track. ^[33]

For investors, the key questions from here are straightforward, even if the answers aren’t:

Can Intuit turn its AI and data partnerships into sustained, profitable growth beyond tax seasonality?
Will Mailchimp and international expansion remain drags or shift back toward being growth engines?
Does today’s roughly $634 share price adequately discount the risks around competition, regulation and macro uncertainty—or not yet?

Important note

This article is for informational purposes only and does not constitute financial or investment advice. It does not take into account your individual objectives, financial situation or needs. Always do your own research or consult a licensed financial professional before making investment decisions.

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