New York, February 14, 2026, 14:24 (EST) — The closing bell has rung.
- Intuit ended Friday’s session at $399.40, ticking up 0.36%.
- Worries over AI-driven upheaval have put the stock near the bottom of the Nasdaq 100’s performers this year.
- U.S. markets come back online Tuesday following Presidents Day. Intuit is set to report Feb. 26.
Intuit Inc. edged up 0.36% to finish at $399.40 on Friday, a slight gain as U.S. stock markets headed into a weekend pause.
This isn’t just about one company: Intuit sits squarely in the crosshairs of the market’s “AI disruption” trade, where investors dump stocks before deciding who actually comes out ahead. Tax season’s picking up speed, and traders are left asking if Intuit’s recent drop signals burnout or just a breather.
Growth stocks got some relief after inflation came in softer than expected. The Labor Department reported a 0.2% rise in the consumer price index for January, bringing the annual pace down to 2.4%. “Core” CPI, which excludes food and energy, moved up 0.3% for the month and 2.5% year-over-year—the slowest increase in almost five years. Still, price pressures remain “a little too hot for comfort,” according to Edward Jones economist James McCann, even as the overall trend looks better. Reuters
INTU shares bounced between $389.55 and $407.27 on Friday, a volatile range. Volume hit around 4.9 million shares for the session. In late after-hours, the stock inched up 0.09%, showing another million shares traded post-close, per Intuit’s market data page.
Selling hasn’t let up in software stocks. The S&P 500 Software & Services index has shed around $2 trillion since peaking in October—half that loss hit in just the last two weeks. Intuit has plunged roughly 40% in 2026, ranking it among the Nasdaq 100’s worst, as investors question the impact of rapidly evolving AI on subscription models. “Sell first, think later” is how Barclays’ Emmanual Cau described the mood, asking, “who is next.” Reuters
Tax prep stocks diverged Friday, with H&R Block leaping 9.6% as Intuit managed a more subdued 0.36% gain, according to MarketWatch data.
The Dow and S&P 500 managed to eke out slight gains after a volatile day, but the Nasdaq slipped, as caution ran high before Monday’s Presidents Day holiday. “Any whiff of optimism continues to get rejected,” said Rosenblatt Securities’ Michael James, noting that big software names have stayed under pressure—even when macro headlines look positive. Reuters
But there’s still a clear risk: should the AI scare trade flare up again, INTU could easily get swept along with the rest of the sector, no matter how well it’s executing. Sticky services inflation and evaporating rate-cut optimism might push the market to punish expensive software stocks with lower multiples.
Intuit’s next big moment lands after the bell on Feb. 26, when the company drops its fiscal Q2 numbers and jumps on a call with analysts at 1:30 p.m. Pacific. On the checklist for investors: any hints on TurboTax and QuickBooks activity, updates around Credit Karma, and how Mailchimp is holding up. Also, management’s take on AI—framing it as a plus, not a problem—will get extra scrutiny.
