New York, February 15, 2026, 14:33 (EST) — The market has closed.
Intuit Inc (INTU) climbed 0.36% to close at $399.40 on Friday, with the stock moving between $389.32 and a session high of $407.39 as volume tapered heading into the weekend. Roughly 4.9 million shares changed hands, pricing data showed. (Investing.com)
The rebound failed to shift the bigger picture. Intuit remains roughly 40% lower for 2026, caught up in a wider rout in U.S. software names as investors revisit valuations for firms facing pressure from rapid advances in artificial intelligence. Barclays strategist Emmanuel Cau said in a note that markets are “assigning higher odds that AI can disrupt some business models.” (Reuters)
The timing is key: U.S. markets won’t open Monday due to Presidents Day. Nasdaq trading picks up again Tuesday. (Nasdaq)
A softer inflation report landed Friday, keeping bond yields in check—a boost for long-duration tech stocks that bank on future profits. The Labor Department reported a 0.2% gain in the U.S. consumer price index for January, just under the 0.3% projection. (Reuters)
The calendar is just as critical as market moves for Intuit. With the IRS kicking off the 2026 filing season on Jan. 26 and an April 15 federal deadline, Intuit’s TurboTax hits its stride right now. (IRS)
Investors keep coming back to Intuit’s AI narrative. This month, the company rolled out an AI-powered construction edition for its Intuit Enterprise Suite, targeting mid-market ERP buyers. “Data is siloed and trends are difficult to spot,” said Ashley Still, Intuit’s EVP and GM of Mid-Market, in the press release. (Intuit Inc.)
Intuit’s push into payments and related services around QuickBooks continues. Back in February, the company announced a multi-year deal with Affirm (AFRM) that will integrate pay-over-time features directly into QuickBooks Payments. David Hahn, an executive at Intuit, said the aim is to “increase conversion and improve cash flow.” (Intuit Inc.)
Competitive dynamics remain in focus for tax prep and payroll software players. H&R Block surged 9.56% Friday, while Intuit edged up 0.36% and Paychex advanced 2.07%, according to MarketWatch data. The moves highlight how investors are shifting their bets within the sector rather than treating these stocks as a single play. (MarketWatch)
But Intuit faces more than just the pressure of tax season winners and losers. With shares now hugging the lower end of their $389.32 to $813.70 52-week band after the recent drop, there’s not much buffer left if guidance disappoints or if AI-driven rivals force sharper price moves sooner than the company is ready for. (MarketWatch)
Intuit’s next big event comes after the bell on Feb. 26, when it posts fiscal Q2 results—the period wrapped up Jan. 31, according to the company. A conference call follows at 1:30 p.m. Pacific. (Intuit Inc.)
