Affirm stock climbs as Prime Day lifts pay-later outlook
Affirm jumped 9.9% to $78.95 after Amazon Prime Day’s first-day U.S. online sales hit $8.3 billion, topping forecasts, with buy now, pay later expected to finance $2.04 billion of Prime Day purchases—up 5.5% from last year and 7.8% of total sales—giving investors a real-time test of Affirm’s demand as shoppers increasingly opt to split payments.