New York, Feb 10, 2026, 13:15 EST — Regular session
- Intuit stock slips roughly 0.7%, trading at $434.58. Shares have bounced between $429.22 and $450.99.
- BMO and TD Cowen trimmed their price targets but stuck with positive ratings, pointing to tax-season trends and lingering AI concerns.
- Next up for a demand check: Mailchimp’s latest ecommerce tweaks and Intuit’s results due in late February.
Shares of Intuit Inc dropped roughly 0.7% to $434.58 Tuesday afternoon, with the stock trailing the slightly stronger U.S. market while analysts adjusted their outlooks for the TurboTax and QuickBooks parent.
The stock’s been reacting to every twitch in software sentiment these days. Investors are still parsing the latest selloff, questioning what it signals for short-term demand in tax and small-business software. The big question: can Intuit get the narrative back on track before its next quarterly update?
Options volatility remains stubbornly high. The thirty-day implied volatility tied to the iShares Expanded Tech-Software Sector ETF held up this week, even after last week’s losses. Investors are still sorting through concerns that rapid progress in AI could upend established software models. 1
BMO Capital slashed its price target on Intuit, dropping it to $624 from $810, but stuck with an Outperform call. The firm cited mostly positive takeaways from its latest annual survey of U.S. tax filers, drawing attention to TurboTax Full Service and a broader push at the local level. One caution: they warned about a challenging “Live” comp coming up later this month for TurboTax Live, referencing a tough year-ago period. 2
TD Cowen’s Jared Levine lowered his price target to $658 from $802, keeping his Buy rating. The analyst’s take: expectations are still set low, creating room for what he calls a “clean beat,” but he thinks plenty of investors might remain wary of software stocks until there’s more clarity on how AI will play out and how to model terminal values—the longer-term profit forecasts driving valuations. 3
Intuit has pushed out a batch of Mailchimp updates targeting ecommerce retailers—fresh data integrations, new automation features, and upgraded reporting tools, all pitched as ways to link email campaigns more tightly to actual sales. “Ecommerce marketers are under pressure to show every campaign’s impact on revenue,” said Diana Williams, vice president of product at Intuit Mailchimp. International lead Ciarán Quilty called it “incredible ecommerce innovation that delivers real ROI.” 4
Intuit shares swung between $429.22 and $450.99 Tuesday, a pretty wide range. Software names didn’t move together; the tech-software ETF managed to climb roughly 1.4% for the session. Some bargain hunters seem to be stepping in, although individual stocks are still trading unevenly.
The road ahead isn’t smooth. Should tax-season momentum falter, or if customers pull back on spending for assisted filing and marketing automation just as AI-fueled rivals gain speed, the stock may run into fresh multiple compression, despite the recent reset.
Intuit’s fiscal second-quarter earnings drop on Feb. 26, with the call set for 4:30 p.m. EST. Investors are set to tune in for clues on early tax-season demand, Mailchimp’s trajectory and whatever the company says about weaving AI into its offerings—while holding the line on pricing. 5
