NEW YORK, January 2, 2026, 11:44 ET
Intuit co-founder and director Scott Cook sold 150,000 shares of the TurboTax maker over two days at the end of 2025 for about $100.9 million, regulatory filings showed. The sales by Cook’s family trust were executed under a pre-arranged Rule 10b5-1 plan adopted Sept. 3 and were priced between about $669 and $678 a share, the filings said. Intuit shares were down about 5% at $629.50 in late morning trading on Friday. SEC
The disclosure lands as U.S. markets reopen after the New Year’s holiday and investors reset positions for 2026.
For Intuit, early January also marks the run-up to the U.S. tax-filing season, a period when demand for its TurboTax software can quickly influence expectations for consumer growth.
Cook’s transactions drew attention because insider selling can be read as a signal on valuation, even when the trades are scheduled in advance.
A Form 4 is the U.S. Securities and Exchange Commission document corporate insiders use to report changes in their holdings. A Rule 10b5-1 plan lets an insider set trading instructions ahead of time, so sales can occur without day-to-day decision-making.
The filings show Cook’s sales were made through the Scott D. Cook and Helen Signe Ostby Family Trust, and that the trust held about 5.67 million Intuit shares after the Dec. 30 transaction.
Intuit is based in Mountain View, California, and sells TurboTax tax-preparation software and QuickBooks accounting tools for small businesses.
The company also owns personal-finance platform Credit Karma, which it has used to push deeper into consumer financial products alongside tax filing.
In tax prep, TurboTax competes with offerings from H&R Block and free alternatives such as Block’s Cash App Taxes.
Friday’s decline left Intuit trading below the average prices disclosed for Cook’s year-end sales, amplifying the focus on insider activity.
Large year-end sales are often tied to diversification and estate planning, but they can still weigh on sentiment when investors are scrutinizing high-multiple software names.
