NEW YORK, December 30, 2025, 18:54 ET — After-hours
- Intuit shares eased about 0.6% in after-hours trading.
- A regulatory filing disclosed share sales by Intuit co-founder and director Scott Cook.
- Focus now shifts to early-year tax season demand and the company’s next quarterly update.
Intuit shares dipped in after-hours trading on Tuesday after a regulatory filing disclosed share sales by director and co-founder Scott Cook. 1
The disclosure lands with investors already looking ahead to the U.S. tax-filing season, a key period for Intuit’s TurboTax franchise, and to small-business spending that drives QuickBooks subscriptions.
Insider transactions can draw extra scrutiny late in the year, when company-specific headlines are scarce and traders look for fresh signals on sentiment.
Intuit was down 0.6% at $669.88 in after-hours trading. The S&P 500 ETF and the Nasdaq 100 ETF were both slightly lower.
A Form 4 — a required disclosure of insider trades — showed Cook sold 75,000 Intuit shares on Dec. 29 at a weighted average price of about $673.43, for proceeds of roughly $50.5 million. The filing said the sales were made under a Rule 10b5-1 plan, a pre-arranged trading plan that sets up trades in advance. 2
The filing showed Cook’s trust held about 5.74 million shares after the transactions, leaving the sale at roughly 1.3% of that stake.
A separate Form 144 filing dated Dec. 29 — a notice required when insiders plan to sell shares under SEC Rule 144 — listed a proposed sale of up to 151,402 shares with an aggregate market value of about $102.4 million. 3
In November, Intuit forecast second-quarter revenue growth of about 14% to 15% for the quarter ending Jan. 31, while its adjusted profit outlook came in below analysts’ estimates, according to LSEG. “We are confident in delivering double-digit revenue growth and expanding margin this year, and we are reiterating our full-year guidance for fiscal 2026,” finance chief Sandeep Aujla said at the time. 4
Intuit’s next major scheduled milestone is its annual stockholder meeting on Jan. 22, 2026, according to the company’s investor calendar. 5
Between now and then, investors will watch for early read-throughs on tax-season demand, including TurboTax customer volumes and pricing, and whether QuickBooks continues to hold up as small businesses weigh software spending.
Tax-prep competitor H&R Block and other consumer-facing financial platforms can also influence sentiment as investors look for signs of share shifts heading into filing season.
For Intuit, the near-term tape may hinge less on the mechanics of a planned insider sale and more on whether the market sees any follow-through in filings — and whether broader tech sentiment stays firm into the first trading days of 2026.
