lululemon athletica inc. (NASDAQ: LULU) capped a volatile week with a sharp post-earnings re-rating—then held onto most of those gains after Friday’s closing bell. The move is being driven by a rare combination of catalysts: a CEO transition announcement, an earnings beat, a raised full‑year outlook, and a fresh wave of Wall Street price‑target changes and “reset” narratives published on December 12, 2025.
Below is what happened after the bell on 12/12/2025, why it happened, and what to watch next.
LULU stock after the bell (12/12/2025): where shares stood in extended trading
Lululemon shares finished the regular Friday session at $204.97 (up about 9.6% on the day) and ticked modestly higher in after-hours trading to around $205.92 shortly after the close. Yahoo Finance
That “quiet” after-hours tape matters because the real fireworks occurred the prior evening: Lululemon’s biggest leg up started after Thursday’s close (Dec. 11) when the company paired quarterly results with a CEO succession announcement—sending the stock up roughly 10% in extended trade. Reuters
Why Lululemon jumped: the Dec. 12 story in one sentence
Investors cheered a potential “strategic reset” after CEO Calvin McDonald’s planned exit—while also rewarding the company for better‑than‑expected Q3 results, a boosted buyback authorization, and a slightly higher full‑year profit outlook (even as tariffs, promotions, and U.S. demand remain headwinds). Reuters
The headline catalyst: CEO Calvin McDonald to step down (and no named successor yet)
In its CEO succession release, lululemon said:
- Calvin McDonald plans to step down as CEO and board member effective Jan. 31, 2026
- He will remain a senior advisor through March 31, 2026
- Board Chair Marti Morfitt becomes Executive Chair immediately
- CFO Meghan Frank and Chief Commercial Officer André Maestrini will serve as interim co‑CEOs
- The board is running a “comprehensive search” with an executive search firm Lululemon
From a market perspective, “no successor named” is a double-edged sword: it can signal urgency and openness to change, but it also introduces uncertainty about strategy and leadership continuity—one reason some analysts cautioned that a turnaround could take time. Reuters
Earnings recap: what lululemon reported (Q3 fiscal 2025)
In its fiscal Q3 2025 results release (quarter ended Nov. 2, 2025), lululemon reported:
- Revenue: up 7% to about $2.6B
- Comparable sales: up 1% overall (Americas comps down 5%, international comps up 18%)
- Americas net revenue:down 2%
- International net revenue:up 33%
- Diluted EPS:$2.59 (vs. $2.87 a year ago)
- Operating margin:17.0% (down 350 bps year over year)
- Gross margin:55.6% (down 290 bps)
- Store count ended at 796 locations Lululemon
The geographic split is the key: multiple reports emphasized that international demand—especially China—helped offset a slower U.S. business, which has been pressured by heavier competition and an apparel consumer that’s become more value‑conscious. AP News
Guidance and forecasts: what lululemon expects next (and why the market reaction is mixed)
Company outlook (Q4 fiscal 2025)
For the fourth quarter of fiscal 2025, lululemon forecast:
- Revenue:$3.50B to $3.585B
- EPS:$4.66 to $4.76 Lululemon
Several outlets described that Q4 guidance as “tepid,” noting it can look especially soft on a headline basis because fiscal 2024 included a 53rd week (a calendar effect lululemon itself referenced). Lululemon
Full‑year fiscal 2025 outlook (raised)
For full-year fiscal 2025, lululemon raised guidance to:
- Revenue:$10.962B to $11.047B
- EPS:$12.92 to $13.02 Lululemon
The tariff overhang (a central risk in 2026 setup)
The company said its 2025 guidance includes an estimated ~$210M reduction in income from operations tied to higher tariff assumptions and the removal of the de minimis exemption, net of mitigation efforts. Lululemon
That tariff pressure is one reason analysts have been careful about treating the CEO transition as an instant fix—because even with improved product “newness,” margin recovery can be hard if promotions and input costs stay elevated. Reuters
Capital return: $1B added to the buyback authorization
Alongside earnings, lululemon highlighted a larger repurchase runway:
- In Q3, it repurchased 1.0 million shares for $189M
- The board approved a $1.0B increase to the buyback program (approved Dec. 3)
- As of Dec. 11, lululemon had about $1.6B remaining authorized Lululemon
For investors, that’s a tangible “confidence signal,” and it helped reinforce the bullish reaction despite margin pressure in the quarter.
Operational “reset” themes that showed up repeatedly in Dec. 12 coverage
1) Product and brand “newness” (especially in the U.S.)
A recurring critique across Dec. 12 reporting: lululemon lost momentum in the U.S. as consumers saw too many familiar styles, longer product life cycles, and less innovation—while competitors gained attention. Reuters and AP both pointed to intensifying competition (including Alo Yoga and Vuori, among others). Reuters
2) Store experience: “dialing back the clutter”
Executives also discussed improving in-store presentation by reducing assortment density and spotlighting the most relevant styles locally, with tests mentioned in markets such as Los Angeles and Miami. Business Insider
3) Promotions, marketing, and inventory discipline into 2026
Reuters reported lululemon expects higher discounts to clear aged product lines and plans inventory units below sales in 2026, while also investing in marketing in Q4—an approach that can support traffic but pressure margins near term. Reuters
Founder pressure and governance risk: Chip Wilson back in the headlines
Another major Dec. 12 angle: founder Dennis “Chip” Wilson escalated criticism of lululemon’s direction and succession planning.
- Reuters cited a Wall Street Journal report that Wilson had been considering steps toward a proxy fight. Reuters
- Wilson also issued a public statement arguing lululemon needs “revitalization” and new skills, criticizing the board’s succession planning and accountability. PR Newswire
For the stock, this introduces a new “governance catalyst” investors will watch closely: board composition, the CEO search process, and whether activist pressure accelerates strategic change (or adds distraction).
Wall Street reaction on Dec. 12: upgrades, raised targets, and “not out of the woods” caution
Analyst actions and commentary published Dec. 12 landed in two buckets:
Bucket A: “Leadership change is constructive” (targets moving up)
Examples from Dec. 12 notes and reports:
- Jefferies upgraded LULU to Hold from Underperform, raising its price target to $170 (from $120), framing the CEO transition as a meaningful development. Investing
- Truist raised its price target to $200 (from $170) while maintaining Hold. Investing
- Piper Sandler lifted its target to $190. Investing.com Nigeria
- Telsey Advisory Group raised its price target to $215 (from $200) and reiterated Market Perform. Investing
Bucket B: “Reset isn’t over”
Even bullish‑leaning commentary often included a warning: U.S. share trends, women’s core bottoms, and margin pressure won’t be fixed by a leadership announcement alone—and the holiday quarter outlook remains sensitive to promotions and consumer demand. Reuters
What to know before the “next open” (important calendar note for Dec. 13, 2025)
Because December 13, 2025 is a Saturday, U.S. markets (including Nasdaq) are closed, so there is no traditional “stock market open” for LULU on 12/13/2025.
The next regular U.S. session after Friday, Dec. 12 is Monday, Dec. 15, 2025.
Here’s what traders and longer-term investors will likely be watching heading into the next session:
1) Whether the CEO-search narrative keeps supporting the rally
Markets will look for any weekend follow-ups about:
- candidate profile (growth vs. product/design DNA),
- timeline and governance,
- interim co‑CEO execution.
The risk: uncertainty can creep in if investors fear the search drags or becomes contentious. Lululemon
2) Founder activism: escalation—or détente
If Wilson signals next steps (board nominees, governance demands, or engagement updates), that could add volatility—either positive (forcing change) or negative (distraction). PR Newswire
3) Holiday demand and discount cadence
The central operational debate is still U.S. demand elasticity:
- How much traffic can marketing and promotions drive?
- At what margin cost?
- Can lululemon clear aged inventory without “training” customers to wait for discounts? Reuters
4) Tariffs and margin sensitivity
Management explicitly embedded a sizeable tariff impact in guidance, and Reuters highlighted expectations around operating margin pressure. Any policy headlines or retailer read‑throughs could affect sentiment. Lululemon
5) Analyst follow-through and revised models
Given the number of price-target changes published Dec. 12, LULU could see continued rating chatter early next week—particularly as analysts reconcile:
- a higher FY outlook,
- a cautious Q4,
- and a CEO change all at once. Investing
Bottom line
After the bell on Dec. 12, 2025, Lululemon stock held near its post‑news surge levels, reflecting investor optimism that leadership change plus operational tightening can restore brand momentum—especially in the U.S. Yahoo Finance
But the next phase of the story is more complicated than a one‑day rally: it’s about execution (product “newness,” store experience, and inventory discipline), navigating tariffs and promotions, and whether the CEO search (and potential founder activism) accelerates a credible turnaround—or introduces new uncertainty. Lululemon
