Vancouver, January 20, 2026, 15:28 PST
- Lululemon has halted online sales of its new “Get Low” workout line in North America following customer complaints that the leggings are see-through
- The company said the collection is still available in stores while it assesses initial feedback and aims to relaunch online “soon”
- Lululemon shares dropped roughly 6% as the pause sparked renewed worries about product execution amid the CEO transition
Lululemon Athletica halted online sales of its new “Get Low” workout line in North America on Tuesday following customer complaints that the leggings became see-through when bending or squatting. The stock dropped roughly 6% that day. Reuters
The setback is significant since Lululemon’s growth strategy depends heavily on premium products and rapid turnover in women’s bottoms. Even a minor dip in quality risks driving customers away and hands critics fresh material at a tricky time for the company.
The news arrives just days after the company flagged robust holiday demand, expecting fourth-quarter revenue and profit to hit the upper end of its forecast. Investors had hoped for smoother rollout after some earlier hiccups.
A company spokesperson confirmed the collection is still sold in North American stores, but online sales have been temporarily halted to assess early customer reactions and improve “product education.” The company plans to relaunch the line on North American e-commerce platforms shortly. Reuters
Reddit and other online forums buzzed with complaints as shoppers reported the leggings were “see-through” during movement. Several called them “not squat proof,” a gym term meaning the material doesn’t stay opaque when bending or squatting. Reuters
Tuesday saw the Get Low product page frequently go offline, displaying an error message.
“The company appears to have been struggling with product development for a while now. This is a key challenge the new CEO must tackle,” said David Swartz, an analyst at Morningstar. Reuters
BNP Paribas Equity Research senior analyst Laurent Vasilescu highlighted social-media gripes over sizing and sheerness, noting customers were “also complaining that the product is see-through.” MarketScreener
Lululemon calls Get Low seamless training gear designed for a sculpted fit, featuring “weightless, fast-drying fabric.” MarketScreener
The latest development piles onto the strain for a company already grappling with activist investors. Founder Chip Wilson kicked off a proxy battle in late December, while Elliott Management revealed a roughly $1 billion stake that same month and has been backing former Ralph Lauren exec Jane Nielsen as a potential CEO.
Calvin McDonald, Lululemon’s CEO, will leave his post at the end of January. The company announced that finance chief Meghan Frank and chief commercial officer André Maestrini will take over as interim co-CEOs during the board’s hunt for a permanent replacement.
Lululemon isn’t new to fast product rollbacks. Earlier this year, it yanked its “Breezethrough” leggings just weeks after release, following customer backlash over the fit, fabric, and seam quality. Reuters
But duration poses the greater threat. Should the online halt extend or complaints escalate into returns and markdowns, it could stall momentum in a sector where competitors like Alo Yoga and Vuori are making headway.
Investors are currently focused on how fast Get Low gets back online and if the company sharpens its messaging around fit and fabric — or subtly adjusts the product beforehand.
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