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Nike stock today: CEO Elliott Hill buys $1 million in shares as NKE steadies after hours
31 December 2025
1 min read

Nike stock today: CEO Elliott Hill buys $1 million in shares as NKE steadies after hours

NEW YORK, December 30, 2025, 19:11 ET — After-hours

  • CEO Elliott Hill disclosed an open-market purchase of 16,388 Nike Class B shares.
  • Nike shares were little changed after hours, hovering around $61.
  • Traders are watching Wednesday’s year-end session and U.S. jobless-claims data.

Nike shares were little changed in after-hours trading on Tuesday after Chief Executive Elliott Hill bought about $1 million of the athleticwear maker’s stock, a regulatory filing showed. Hill purchased 16,388 Class B shares on Dec. 29 at a weighted average price of $61.10, lifting his direct holdings to 241,587 shares. The filing said the trades were executed between $61.09 and $61.10, and noted Nike limits insider trading to a post-earnings window unless made under a pre-arranged 10b5-1 plan, which sets trading instructions in advance.

Investors track insider buying because executives are typically reluctant to put fresh cash into their own shares unless they see value or improving fundamentals. It can also act as a confidence signal when a company is trying to reset expectations.

Nike last reported fiscal second-quarter revenue of $12.4 billion, up 1%, while gross margin fell 300 basis points to 40.6% as higher tariffs in North America weighed, the company said. “NIKE is in the middle innings of our comeback,” Hill said in that release. Nike Investor Relations

Nike was flat at $61.19 in after-hours trading, down less than 0.1% from its previous close. The stock traded between $60.65 and $62.35 during the session, with about 13.4 million shares changing hands.

The latest quarterly update underscored the strain from cost pressures, while Nike works to re-balance its sales mix and keep tighter control of inventory. Traders are looking for signs that margin pressure has peaked.

Tuesday’s Form 4 is a small but visible data point for a stock that has tended to react sharply to shifts in guidance and commentary on costs. It lands at a time when year-end liquidity can be thinner than usual.

U.S. stock trading is scheduled to run regular hours on Wednesday, the last session of 2025, before markets close for New Year’s Day on Jan. 1 and reopen on Jan. 2.

In fixed income, the Securities Industry and Financial Markets Association recommends an early close at 2 p.m. ET on Dec. 31 for U.S. dollar-denominated bond trading.

Macro data are light, but traders will get weekly jobless-claims figures at 8:30 a.m. ET on Wednesday, according to the Labor Department’s release schedule.

For Nike, the next major catalyst is its fiscal third-quarter report; earnings calendars such as Zacks peg the next release for March 19, 2026. Investors will look for updates on demand trends, tariffs and the pace of margin recovery.

In the near term, technicians are watching whether Nike holds above $60, near Tuesday’s low, with resistance around $62 after the day’s high. A move outside that band could set the tone for the first trading days of 2026.

Hill’s share buy adds a modest confidence marker, but Nike’s stock is likely to keep trading on evidence that sales and margins are stabilizing, not on insider activity alone.

Khadija Saeed is a financial markets reporter at TS2.tech, specializing in stocks, technology and emerging industries. She studied economics and finance at the London School of Economics and previously worked in market research before moving into financial journalism. Her coverage focuses on the companies, innovations and economic trends influencing global investors.

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