New York, January 29, 2026, 14:57 EST — Regular session
- Shares of Norwegian Cruise Line Holdings climbed alongside a wider cruise sector rally, spurred by positive cues from Royal Caribbean
- Investors are zeroing in on early “Wave” booking remarks to gauge pricing power heading into 2026
- Oil’s steep rise has returned to traders’ radars, posing a fresh cost threat for cruise operators
Shares of Norwegian Cruise Line Holdings Ltd (NCLH.N) jumped nearly 10% Thursday as cruise stocks surged following Royal Caribbean’s upbeat 2026 profit forecast and positive comments on the “Wave” booking period from January to March. Royal Caribbean CEO Jason Liberty described the start of WAVE as “great.” 1
Why it matters now: Wave season marks the kick-off for forward bookings and ticket pricing. Investors see it as the first solid demand readout of the year for the cruise group.
Cruise stocks are behaving like a direct gauge of consumer confidence. Solid bookings and consistent onboard spending help counter concerns about rising interest rates and persistent high costs. But even a slight sign of discounting quickly weighs on the more leveraged players.
Norwegian Cruise Line Holdings climbed nearly 10% to $22.86 by early afternoon, hovering near its session peak as roughly 20 million shares traded. Royal Caribbean jumped roughly 17%, while Carnival gained about 9% during the same period.
Norwegian hasn’t released new financial updates this week but continues pushing product news. On Wednesday, luxury line Oceania Cruises unveiled 19 Alaska and New England sailings scheduled from May to October 2026, marking America’s 250th anniversary. “Oceania Cruises has always been about immersing travelers into the heart of the destination,” said Jason Montague, the brand’s chief luxury officer. 2
Norwegian Cruise Line Holdings runs the Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises brands, according to its profile on Reuters. 3
Costs remain a threat. Oil surged nearly 4% to a five-month peak, with Brent hovering near $70.90 a barrel amid worries that rising U.S.-Iran tensions could disrupt supply. Fuel price spikes hit cruise operators’ expenses hard. “The immediate concern … is … it closes the Strait of Hormuz,” noted PVM analyst John Evans. 4
Norwegian and its peers face a straightforward upside: maintain pricing and keep ships at capacity. The downside is more complex — persistent high fuel costs, weaker consumer demand, or deeper discounting if supply outpaces demand growth.
Traders remain on alert for any concrete, dated updates directly from Norwegian. As of now, its investor relations calendar shows no events lined up. 5
Markets are also fixated on Washington’s January 30 deadline to fund the U.S. government, following a previous shutdown that pushed back several economic reports — a disruption that tends to rattle risk appetite in sectors like travel and leisure. 6
