London, June 15, 2026, 09:16 (BST)
- Pepsi rolled out its “House of Treats” platform, aimed at cinemas, stadiums, restaurants and live events.
- June 2026 is the start for the rollout, with the U.K., Poland, Romania and the Czech Republic in the first group.
- PepsiCo is backing RegenLend, a firm running a pilot leasing program for strip-till equipment for farmers.
PepsiCo is rolling out new efforts this month. The company launched custom drink options at big venues and started a pilot on regenerative farming finance. Yahoo Finance, citing Simply Wall St., described them as “experiential drinks” and “regenerative farming.” Pepsi Global introduced its “House of Treats” beverage platform and teamed up with Compeer Financial to offer a strip-till equipment leasing program. Yahoo Finance
PepsiCo is rolling out its new drink platform, but it’s not going to stores. “House of Treats” is targeting away-from-home channels like movie theaters, stadiums, restaurants, and live venues. According to the company, the drinks are built through collaborations with entertainment and hospitality players. The brand debuted this month at the Pepsi MAX SXSW London activation in the U.K. Launches in Poland, Romania, and the Czech Republic are up next for this year, and more U.K. events are on the agenda. PepsiCo
Pepsi is rolling out new flavors, including Yuzu Lychee and White Peach Sangria, plus some spicy options. Allrecipes said on June 14 that these machines might hit global markets as early as June 2026, but there’s no word yet on when they’ll land in the U.S.
PepsiCo is pitching its new platform to big venues, saying it offers more personalized, attention-grabbing drinks while keeping lines short. “The role of beverages is evolving,” said Eugene Willemsen, PepsiCo’s CEO of international beverages, in a statement. Willemsen said customers now look for drinks that are “memorable and worth sharing.” PepsiCo
PepsiCo is offering to back lease payments on strip-till equipment for farmers who take part in RegenLend’s pilot with Compeer Financial. To qualify, farmers have to use the gear for soil conservation on at least 600 acres in the first year. The program was developed with help from EDF, and the Soil and Water Outcomes Fund is on board as an operations partner. PepsiCo is linking this program to its long-term supply strategy.
PepsiCo says using strip-till can make soils healthier, keep more water in fields, and support future crop yields. It also lowers some fuel and labor costs because it needs fewer field passes. Caitlin Colegrove, who leads sustainable ag for PepsiCo North America, said the RegenLend program is there to support farmers as they deal with “rising costs and weather challenges.” PepsiCo is rolling out these changes as it works to secure both its beverage business and ag supply chain. PR Newswire
