NEW YORK, Feb 10, 2026, 12:41 EST — Regular session.
- Procter & Gamble ticked up roughly 0.8% around midday.
- Executive Chairman Jon R. Moeller is set to sell stock, according to a Form 144 filing, with the move linked to an option exercise.
- Investors are setting up before U.S. jobs numbers hit on Feb. 11, with CPI inflation data right behind on Feb. 13.
Procter & Gamble shares advanced roughly 0.8% Tuesday to $158.53, following a regulatory filing that disclosed the executive chairman plans to sell shares later this week.
The timing caught attention, with the filing landing just as investors are watching insider sales for signals on valuation. Markets, meanwhile, are on edge ahead of a run of U.S. economic reports that could shake up interest-rate bets.
When insiders or affiliates plan to offload restricted or control securities under Rule 144, they file Form 144 with the SEC. This filing signals their intent, though it doesn’t confirm that any sale will actually take place. The market gets a heads-up, but no promises.
Jon R. Moeller has filed a Form 144 disclosing plans to unload 173,268 shares of Procter & Gamble common stock, valued at roughly $27.3 million. The transaction, listed as an option exercise and sale, is slated for around Feb. 11 through Morgan Stanley Smith Barney. According to the filing, P&G has 2.324 billion shares outstanding, so Moeller’s proposed sale would barely dent the total. 1
Moeller took over as executive chairman on Jan. 1, after holding the roles of chairman, president and CEO, P&G’s board biography shows. 2
In other news, Head & Shoulders is rolling out three revamped lines of shampoos and conditioners, aiming for formulas that zero in on specific needs. “Consumers today expect personalized hair care that doesn’t compromise on efficacy or experience,” said Eliscia Turner, North America Hair Care Brand Director, in the statement. John Scarchilli, director of scientific communications for the brand, added that the company refuses to sacrifice “scent, lather, and feel”—all critical to the sensory side of using their products. 3
S&P 500 tracker SPY edged up 0.2%. XLP, the consumer staples ETF, slipped 0.3%. Kimberly-Clark led peers, adding 1.9%. Church & Dwight picked up 0.9%; Colgate-Palmolive, on the other hand, eased 0.2%.
Still, when insider-sale notices pile up, nerves can fray—particularly as investors wrestle with the question of how much shelter defensive stocks really provide if bond yields climb. A hotter-than-expected inflation reading could hit the sector, delaying hopes for rate cuts and nudging discount rates higher.
Macro data is in the spotlight this week, with the Labor Department set to release its employment report Wednesday, Feb. 11, at 8:30 a.m. ET. The January 2026 CPI lands Friday, Feb. 13, same time, both per the Bureau of Labor Statistics calendar. 4
P&G investors are watching for the next move on cash returns. According to a January 13 filing, the board signed off on a quarterly dividend of $1.0568 per share, with payment set for on or after Feb. 17. 5
