New York, May 31, 2026, 14:02 (EDT)
- Pinterest PINS dropped 2.9% to $20.05 on Friday, though the stock ended the holiday-shortened week up 3.9%.
- The stock is now up on a Q1 rebound pitch—record users, revenue up, buyback raised. The next thing to watch is if investors keep buying that story.
- Markets face a big week with U.S. jobs numbers due, more rate signals, and tech earnings tied to AI all on deck.
Pinterest Inc. (PINS) kicked off June trading with its stock climbing above $20, even after a holiday-shortened week. But a steep fall on Friday has investors cautious about what’s next.
U.S. cash markets didn’t open Sunday, following a shortened four-day week after the New York Stock Exchange closed for Memorial Day. Normal NYSE core hours are 9:30 a.m. to 4:00 p.m. Eastern on standard trading days.
Pinterest finished Friday at $20.05, falling 2.9%. Volume reached roughly 66.6 million shares. Despite Friday’s drop, the stock added 3.9% this week thanks to stronger sessions earlier.
Pinterest is still working to turn around its equity story. Shares are off about 22.6% this year and trade almost 50% below the 52-week high of $39.93. Bulls say the worst of the ad-spending hit is behind them, but bears question if Pinterest can handle stiffer competition.
Main indexes finished at fresh highs Friday, with the S&P 500 booking a nine-week winning streak and the Nasdaq now up 16% for the year, according to Reuters. Reuters The broader market isn’t the excuse.
Pinterest posted first-quarter revenue of $1.008 billion, up 18%. Global monthly active users increased 11% to 631 million. Adjusted EBITDA came in at $207 million. That measure excludes interest, tax, depreciation, amortization and some other expenses. The results let bulls and bears both find something.
Pinterest guided second-quarter revenue in a range of $1.133 billion to $1.153 billion, with adjusted EBITDA between $256 million and $276 million. CEO Bill Ready said Pinterest is where “online discovery leads to real-world action.” He said the company is still working to bring revenue closer in line with user engagement. Q4 Capital
Pinterest’s buybacks are showing up in the numbers. CFO Julia Brau Donnelly said on the earnings call that the company had bought back around $2 billion of stock so far this year, or 109 million shares. That’s brought shares outstanding down by roughly 16% from last quarter.
Street analysts are divided. Wells Fargo’s Alec Brondolo kept an Overweight on the stock and a $28 target after the Q1 report. JPMorgan’s Doug Anmuth is still Neutral at $25. Piper Sandler’s Thomas Champion stayed Neutral with a $26 target, an analyst-tracking table shows.
Mixed picture for rivals. Meta dropped 0.4% Friday, Snap slid 3.4%. That’s moved Pinterest closer to softer action in social-ad names. According to Reuters, Pinterest is feeling pressure from big ad players like Meta and Alphabet’s Google, as both go harder into AI-led shopping and ad tools.
Pinterest is pushing its AI-driven ad platform. CEO Ready told analysts that around 30% of lower-funnel revenue — ads targeting users near purchase — now uses Performance Plus, the company’s automated ad system. He called adoption “early,” noting there’s growth potential, but also risk if execution stumbles. The Motley Fool
Legal risk hung over the market going into the weekend. Levi & Korsinsky said in a notice that investors have until May 29 to seek lead plaintiff status in a securities class action involving Pinterest shareholders from February 2025 to February 2026. The case centers on claims about the strength of ad revenue and tariff-related issues.
But risks are still clear. Donnelly said big retailers are still a drag and are dealing with margin pressure from tariffs, even as she noted “some stability.” First-quarter ad impressions climbed 24%, while ad prices dropped 5%. If ad prices stay low or large retailers cut back again, user growth may not carry the story. The Motley Fool
Pinterest may take a back seat this week as the market watches macro moves. Reuters reported traders are eyeing the June 5 payrolls data, bond yields, and Broadcom earnings as big tests after heavy AI bets. Liz Ann Sonders at Schwab told Reuters a strong jobs number with inflation could shift the Fed outlook.
Pinterest looks at June as another test of sentiment. The stock could stay on its recovery path if ads stay strong and tech names keep their footing. But if retail ad demand slips, rates move, or AI-driven ads misfire, the $20 mark could see renewed stress.
