New York, Jan 28, 2026, 07:32 EST — Premarket
- Pinterest shares held steady early Wednesday following a steep drop the day before linked to a restructuring plan.
- The company is slashing under 15% of its workforce and downsizing office space to focus more on AI projects.
- With earnings season nearing, investors want sharper details on costs, savings, and how revenue might be affected.
Pinterest shares held steady in early trading Wednesday, following a 9.6% drop on Tuesday that closed the stock at $23.41. Before the market opened, the shares were last seen trading near $23.41. 1
This shift is significant as investors grow wary of vague “AI” spending strategies lacking concrete figures. While layoffs might boost margins, they often raise red flags about slowing growth and defensive management tactics.
Pinterest informed investors it plans to slash less than 15% of its staff and shift resources toward AI-centric roles and products, alongside shrinking its office footprint. Emarketer analyst Jeremy Goldman called the move “more defensive than strategic” without clear cost savings or a solid path to AI-driven revenue. AJ Bell’s Danni Hewson noted that firms face pressure to justify heavy AI investments while trimming costs elsewhere. 2
Pinterest disclosed in an 8-K filing that it anticipates $35 million to $45 million in pre-tax restructuring charges, primarily cash expenses. These costs will be excluded from non-GAAP measures like adjusted EBITDA, which filters out certain items. The company said the restructuring aims to accelerate “transformation initiatives,” focusing on AI-driven products and overhauling sales and go-to-market strategies. The plan is set to wrap up by Sept. 30, 2026. 3
Broader markets might muddy the waters. Early Wednesday, U.S. stock index futures ticked up as investors prepared for major tech earnings reports and a Federal Reserve policy announcement—both key triggers for sentiment shifts in ad-driven platforms. 4
With Pinterest, the immediate focus isn’t just the announced job cuts but what follows—specifically, if AI tools can boost ad effectiveness and spending. Investors will also be looking for signs on how fast cost savings materialize. Another key point: whether management provides sharper guidance on expense growth and hiring after the layoffs.
The risk here is clear-cut. A restructuring could throw off product roadmaps and sales coverage just when it matters most. Plus, a weaker ad market would complicate proving that AI features actually drive revenue growth, not just boost expenses.
Pinterest will release its fourth-quarter and full-year 2025 results after the market closes on Feb. 12, followed by an earnings call at 4:30 p.m. ET. Investors want to see how recent changes will affect the company’s 2026 outlook. 5
