Procter & Gamble (PG) Stock Today: Dividend King Near 2‑Year Low as Wall Street Sees Double‑Digit Upside (December 5, 2025)

Published: December 5, 2025 – This article is for informational purposes only and is not financial advice.

PG Stock Today: Price, Performance and Valuation

The Procter & Gamble Company (The) (NYSE: PG) is trading around $144 per share on Friday, December 5, 2025, down roughly 0.9% on the day.

Earlier this week the stock hit a new 52‑week low of $142.51, and is now trading below both its 50‑day and 200‑day moving averages, a sign of near‑term technical weakness. ^[1]

Over the past year, Procter & Gamble (P&G) shares have fallen about 17–18%, making 2025 one of the company’s weakest years since the financial crisis. ^[2]

Despite that slide, the valuation is not “distressed”:

Trailing P/E: ~21x earnings
Forward P/E: ~20x
Dividend yield: about 2.9–3.0% on a $4.23 annual payout
Net margin: ~19.7%; ROE: ~32.6%
^[3]

For a defensive consumer‑staples giant with brands like Tide, Pampers, Gillette, Olay and Crest, those metrics keep P&G firmly in “quality compounder” territory rather than deep value. ^[4]

Why PG Just Hit a 2‑Year Low

The latest leg down in P&G’s share price began after CFO Andre Schulten spoke at Morgan Stanley’s Global Consumer & Retail Conference this week.

At that event, he described the U.S. backdrop as “more volatile… probably the most volatile we’ve seen in a long time,” highlighting that P&G’s categories in the U.S. were down significantly in both volume and value in October, with November expected to look similar. ^[5]

He also pointed to:

A “nervous and cautious” consumer,
Headwinds from the recent U.S. government shutdown and delayed SNAP benefits, and
Tough comparisons after last year’s port strikes, when customers stocked up on essentials. ^[6]

Investors took those comments as a clear warning on near‑term U.S. demand. P&G, a bellwether across cleaning, laundry, baby and personal care categories, is often treated as a real‑time gauge of consumer health. ^[7]

The selling pressure came on top of a major restructuring program announced earlier in 2025, which will cut up to 7,000 office jobs (around 15% of non‑manufacturing staff) over two years starting in fiscal 2026, and may include exiting some categories or markets to protect margins. ^[8]

Taken together, nervous consumers, tariffs, restructuring and a looming leadership hand‑off have pushed this traditional defensive stock into one of its roughest patches in years.

Earnings Check: Q1 FY 2026 Shows Slow but Steady Growth

Despite the gloomy sentiment, P&G’s fundamentals remain solid.

On October 24, 2025, the company reported first‑quarter fiscal 2026 results:

Net sales: $22.4 billion, +3% year over year
Organic sales:+2%, with flat volume, +1 point from pricing and +1 point from mix
Diluted EPS:$1.95, up 21% (helped by lower restructuring charges vs. last year)
Core EPS:$1.99, up 3%
Operating cash flow:$5.4 billion
Adjusted free‑cash‑flow productivity:102%
Capital returned:$3.8 billion (about $2.55B in dividends and $1.25B in buybacks) ^[9]

By segment, organic sales were:

Beauty: +6%
Grooming: +3%
Health Care: +1%
Fabric & Home Care: flat
Baby, Feminine & Family Care: flat ^[10]

Management reaffirmed fiscal 2026 guidance:

All‑in sales growth:+1% to +5%
Organic sales growth: from flat to +4%
Core EPS: growth flat to +4%, implying EPS of $6.83–$7.09 vs. prior‑year core EPS of $6.83. ^[11]

However, P&G also flagged several headwinds:

About $100 million after‑tax commodity cost headwind
Roughly $400 million after‑tax tariff headwind
Net $0.19 per share drag from tariffs, higher interest expense and a higher tax rate in fiscal 2026 ^[12]

Even so, the company expects 85–90% free‑cash‑flow productivity and plans to return roughly $15 billion to shareholders this year (~$10B in dividends and ~$5B in buybacks). ^[13]

In short: growth is modest but positive, margins and cash generation are strong, and guidance has not been cut—yet the stock trades as if the outlook is deteriorating sharply.

A 69‑Year Dividend Growth Streak and ~3% Yield

P&G’s dividend story remains one of the strongest in the market.

At its October 14, 2025 annual shareholder meeting, the board declared a quarterly dividend of $1.0568 per share, payable November 17 to shareholders of record as of October 24. ^[14]

The company notes that it has:

Paid a dividend for 135 consecutive years,
Raised the payout for 69 consecutive years. ^[15]

That quarterly dividend annualizes to $4.23 per share, which at current prices works out to a yield near 2.9–3.0%, with a payout ratio around 61–62% of earnings. ^[16]

A recent 24/7 Wall St. piece highlighted P&G as one of the “dividend stocks that keep paying even when markets stumble,” calling it a defensive anchor with a 69‑year dividend growth streak and a 2.88% yield. ^[17]

For income‑focused investors, the combination of:

An A‑tier balance sheet,
High and stable margins, and
A multi‑decade culture of returning cash

makes P&G one of the flagship Dividend Kings in the S&P 500. ^[18]

Wall Street’s PG Stock Forecast: Modest Growth, Double‑Digit Upside

Even after the recent sell‑off, analysts remain broadly positive on P&G.

Consensus Ratings and Price Targets

Different platforms show slightly different aggregates, but they all tell a similar story:

MarketBeat:
- Average 12‑month price target:$171.53
- High: $209, Low: $153
- Rating: Moderate Buy – 12 Buy ratings and 9 Holds ^[19]
StockAnalysis:
- Average target:$174.43
- Implied upside ~20–21% from current levels
- Consensus rating: Buy from 14 analysts ^[20]
ValueInvesting.io:
- Average target:$172.19 (range $146.90–$195.30)
- 35 analysts, all between Hold and Strong Buy (0 Sells)
- Consensus rating: BUY ^[21]
MarketWatch (Analyst Estimates):
- Average target: ~$170
- Median: $172, High: $186, Low: $153 ^[22]

Across these sources, Wall Street is effectively saying: “We see mid‑single‑digit earnings growth and mid‑teens to low‑20s price upside over the next 12 months.”

Earnings and Revenue Forecasts

According to ValueInvesting.io, analysts expect: ^[23]

Revenue this year:$89.6B (+6.3% vs. ~$84.3B last year)
Revenue next year:$92.3B (+3.0%)
EPS this year:$7.21 (+5.7% vs. 6.83)
EPS next year:$7.63 (+5.8% vs. 7.21)

Those estimates are broadly consistent with management’s fiscal 2026 guidance and support the view that P&G remains a slow‑but‑steady compounder, not a high‑growth story. ^[24]

Short‑Term Technical View: A Downgrade to “Sell Candidate”

From a technical analysis perspective, PG’s chart has deteriorated.

On December 4, 2025, StockInvest.us downgraded PG to a “Sell candidate”: ^[25]

The stock fell 0.92% that day to close at $145.36.
It has declined in 6 of the last 10 sessions, down ~1.1% over that period.
PG sits in the middle of a falling short‑term trend channel, with both short‑ and long‑term moving averages pointing lower.
Their model projects a 7.4% decline over the next 3 months, with a 90% probability that the price lands between $130.44 and $138.40.
There’s no strong volume‑based support below current levels, which the model flags as a near‑term risk.

Interestingly, their system still sees a buy signal from the 3‑month MACD, suggesting that while the trend is negative, momentum isn’t uniformly bearish. ^[26]

In other words, short‑term traders are staring at a downtrend and weak support, while long‑term investors see a high‑quality business that has simply become cheaper.

Bulls vs. Bears: How Analysts Are Framing PG Stock

Recent research and commentary show a clear tug‑of‑war between bullish and bearish narratives.

Bullish Arguments

A Seeking Alpha analyst recently upgraded PG to a Buy, arguing that the stock now trades below its historical P/E averages while offering a ~2.8–3.0% dividend yield and robust fundamentals. ^[27]
Multiple Motley Fool pieces over the last month have featured P&G as a “smartest dividend stock to buy” or a “super‑safe Dividend King” for investors worried about a market downturn, emphasizing its stable cash flows and plan to return around $10 billion annually in dividends. ^[28]
A Benzinga recap of the Q1 FY26 earnings call noted that P&G outperformed expectations on organic sales and margins while keeping full‑year guidance intact, and argued that its “premium” valuation is justified by durable growth beyond near‑term tariff impacts. ^[29]

Bearish Arguments

A December 5 Seeking Alpha article titled “Procter & Gamble Stock: A Cash Cow That Is Still A Sell” describes PG as highly cash‑generative but overvalued relative to its modest growth outlook, suggesting the stock doesn’t offer enough upside to compensate for macro and competitive risks. ^[30]
Another recent Seeking Alpha piece, “Procter & Gamble And Its Real Value,” points to slowing growth and saturation in core brands, even as it acknowledges the company’s high returns on equity and capital. ^[31]
Technical services like StockInvest label PG a near‑term Sell candidate based on falling trend lines and lack of nearby support, projecting additional downside. ^[32]

The consensus from Wall Street banks and data aggregators is cautiously bullish; the loudest bears are mostly independent fundamental and technical analysts concerned about valuation vs. growth.

Big Money Moves: Institutions Buying, Insiders Trimming

Institutional Flows

Institutional investors continue to hold the majority of PG’s shares:

MarketBeat reports that Amundi increased its PG stake by 4.2% in Q2 to about 8.46 million shares, worth roughly $1.36 billion and representing about 0.36% of the company. ^[33]
Westerkirk Capital Inc. disclosed a new position of 30,100 shares (around $4.8 million) in Q2. ^[34]
Across various filings, institutions collectively own about 65–70% of outstanding shares, while short interest remains low (under 1%). ^[35]

That mix suggests steady institutional confidence rather than a rush for the exits.

Insider Activity

On the insider side, there has been modest net selling, which is typical for mature mega‑caps but still worth watching:

Over the last quarter, P&G insiders sold about 30,308 shares (~$4.6M), including trades by CFO Andre Schulten, COO Shailesh Jejurikar and CEO of Grooming Gary Coombe, mostly around $152 per share in early October. ^[36]
On December 3, Chairman Jon Moeller filed a Form 4 detailing the exercise of 159 shares and the surrender of 1,029 shares at $144.35, resulting in a net disposal of 870 shares. After this, he still held about 379,574 shares directly and indirectly. ^[37]
Another Form 4 shows Sundar G. Raman (CEO – Fabric & Home Care) disposing 59.43 shares at $144.35 to cover taxes on vested stock units, while also acquiring additional dividend‑equivalent RSUs. ^[38]

These trades are small relative to total holdings and appear largely administrative (tax and option‑exercise related), not major directional bets.

Legal, Tariff and Regulatory Overhangs

Beyond macro concerns, P&G faces several company‑specific risks:

Kid’s Crest Packaging Lawsuit
- A U.S. federal judge recently ruled that P&G must face a lawsuit alleging that Kid’s Crest toothpaste packaging misleads parents into thinking children can safely use more fluoride than recommended.
- The complaint focuses on box imagery showing a full strip of toothpaste on a brush alongside an ADA seal, while regulators advise only a tiny “smear” or “pea‑sized” amount for children. ^[39]
Tariff‑Driven Price Increases
- P&G plans to raise prices on about 25% of its U.S. products, with mid‑single‑digit increases partly to offset roughly $1 billion in expected pre‑tax cost increases, including tariffs. ^[40]
- Management is pairing those hikes with product improvements, but in a cautious consumer environment, that strategy carries volume and share risk.
Restructuring and Job Cuts
- The plan to eliminate up to 7,000 office jobs over the next two years is designed to boost productivity and margins, but it also introduces execution risk and potential cultural strain. ^[41]

These issues are not existential, but they add to the risk premium investors demand, especially when the macro backdrop is already fragile.

Leadership Transition: New CEO Arrives in January 2026

Another important catalyst for PG stock is the upcoming CEO transition.

On July 28, 2025, P&G announced that Shailesh Jejurikar, currently the company’s Chief Operating Officer, will become President and Chief Executive Officer effective January 1, 2026.
Current CEO Jon Moeller will transition to Executive Chairman on the same date. ^[42]

Jejurikar is a 36‑year P&G veteran who has led major business units including Fabric & Home Care, giving him deep familiarity with iconic brands like Tide, Ariel and Downy. ^[43]

The leadership change comes as P&G faces:

Tariff‑pressure and cost inflation,
Heightened competition from private labels,
Slower category growth in several developed markets, and
An ambitious restructuring program. ^[44]

Investors will be watching closely to see whether Jejurikar leans more toward growth investments, margin expansion, or an even stronger emphasis on shareholder returns.

The Big Picture: Defensive Giant at a Crossroads

Putting it all together, here’s how Procter & Gamble stock looks heading into year‑end 2025:

Positives

Elite brand portfolio spanning everyday essentials in home, baby, hygiene and beauty
High and stable profitability (net margin near 20%, ROE above 30%) ^[45]
Rock‑solid dividend record: 69 years of increases, ~3% yield, with room for further growth ^[46]
Strong balance sheet and cash generation, enabling ~$15B per year in dividends and buybacks ^[47]
Analyst consensus: Buy/Moderate Buy, with mid‑teens to low‑20s upside implied by price targets ^[48]

Negatives

Growth is modest, with low‑single‑digit organic sales increases and mid‑single‑digit EPS growth guided. ^[49]
The stock still trades at a premium to the overall market on earnings, even after the pullback. ^[50]
Near‑term technical signals are weak, with a short‑term downtrend and models projecting potential drift toward the high‑$130s/low‑$140s. ^[51]
The company faces tariffs, legal scrutiny and restructuring execution risk. ^[52]

For long‑term, income‑oriented investors, P&G’s combination of world‑class brands, durable cash flows and a rising dividend continues to make it a core defensive holding in many portfolios.

For short‑term traders or valuation‑sensitive investors, the key questions are:

Does earnings growth re‑accelerate as tariffs and macro pressures normalize?
Can Jejurikar’s leadership and the restructuring program unlock higher productivity without damaging the culture or brands?
Will the share price find a durable bottom near current levels, or do technical pressures drag it closer to the $130s first?

As always, whether PG is a buy, hold or sell for you depends on your time horizon, risk tolerance and overall portfolio. Consider consulting a qualified financial advisor before making any investment decisions.