Procter & Gamble (PG) Stock Update: Latest Price, News, Analyst Forecasts, and What to Watch Before Monday’s Open

As of 10:32 p.m. ET in New York on Friday, Dec. 26, 2025, U.S. markets are closed for the weekend—and The Procter & Gamble Company (NYSE: PG) is heading into the next session with investors weighing a familiar mix: defensive demand vs. cautious consumers, pricing power vs. trade-down risk, and tariff-related costs vs. productivity savings.

PG shares last closed at $144.74, up about 0.17% on the day, after trading between roughly $144.00 and $145.62. ^[1]

That muted move matched the broader market tone: U.S. stocks finished slightly lower in quiet post-Christmas trading, with volume generally light as many institutional desks wind down for year-end. ^[2]

PG stock price snapshot

Here are the key numbers investors are focused on going into the next regular session:

Last close:$144.74 ^[3]
Day range: about $144.00–$145.62
Volume (latest session): about 4.7 million shares
52-week range (widely cited): roughly $138.14–$179.99 ^[4]
Dividend baseline: P&G’s most recent quarterly dividend has been $1.0568/share (annualized $4.2272), implying a yield of ~2.9% at Friday’s close (calculated from the dividend rate and last close). ^[5]

P&G’s dividend record remains a major part of the stock’s long-term appeal. The company has said it has paid a dividend for 135 consecutive years and increased its dividend for 69 consecutive years (as of its 2025 disclosures). ^[6]

Why P&G stock has lagged even in a strong 2025 tape

The macro backdrop into year-end is broadly supportive for equities. Reuters reported the S&P 500 is hovering near the 7,000 milestone and is on pace for a strong 2025, with investors focused on the path of Fed rate cuts and potential sector rotation. ^[7]

But P&G has been navigating a more complicated consumer reality—one that doesn’t always show up in index-level highs.

A “nervous and cautious” consumer is the headline risk

A key recent catalyst for PG was a public caution signal from finance chief Andre Schulten, who described a more volatile U.S. context and said P&G has seen a “nervous and cautious” consumer in recent months. Investopedia reported those remarks helped push the stock to its lowest point in about two years earlier in December. ^[8]

Those company-level observations align with broader confidence data. The University of Michigan’s Index of Consumer Sentiment has remained historically low in late 2025 (with November at 51.0 and December at 52.9 in the final results table). ^[9]

Why it matters for PG: When shoppers feel strained, the pressure tends to show up in exactly the categories P&G dominates—household essentials, baby care, grooming, and personal care—through mix shifts, higher promotion intensity, and private-label trade-down.

Fundamentals: P&G reaffirmed FY2026 guidance, but flagged real cost headwinds

P&G’s most recent quarterly update (fiscal Q1 2026, reported Oct. 24, 2025) is central to the current PG investment debate.

What P&G reported (fiscal Q1 2026)

In its Q1 FY2026 release, P&G reported:

Net sales:$22.4 billion (+3%) and organic sales +2% ^[10]
Diluted EPS:$1.95; core EPS:$1.99 ^[11]
Operating cash flow:$5.4 billion; net earnings:$4.8 billion ^[12]
Cash returned to shareholders:$3.8 billion (including $2.55B in dividends and $1.25B in repurchases) ^[13]

The guidance that’s shaping valuation

P&G maintained its fiscal 2026 outlook, including:

All-in sales growth:1%–5% ^[14]
Core EPS:$6.83–$7.09 (midpoint $6.96) ^[15]
Tariff cost headwind: about $400 million after tax for FY2026 (per the company’s updated expectations) ^[16]
Capital returns (FY2026 plan): around $10B in dividends and ~$5B in share repurchases ^[17]

At Friday’s close, the stock trades around ~20.8x the midpoint of that core EPS guidance (simple arithmetic from the cited guidance and closing price). ^[18]

Tariffs and pricing: P&G’s balancing act heading into 2026

One of the most important through-lines in PG coverage this year has been tariffs and the company’s response.

Reuters reported in late July that P&G expected about a $1 billion pre-tax cost impact from tariffs and said it would raise prices on some U.S. products, leaning on demand resilience in core “pantry staple” categories and innovation launches to support pricing. ^[19]

That pricing strategy has drawn both optimism and caution from market watchers:

In the same Reuters report, Kim Forrest (Bokeh Capital Partners) argued shoppers may still “pay up” for many P&G staples even when budgets get tight—highlighting the company’s brand strength and necessity-driven demand. ^[20]
But Reuters also flagged how tariff costs, competitive spending, and consumer value-seeking can pressure margins—especially if rivals intensify discounting in categories like detergents and diapers. ^[21]

P&G itself also disclosed in Q1 FY2026 that tariffs and commodities were among the drivers of margin pressure, even as productivity and pricing offered offsets. ^[22]

Leadership transition: another catalyst investors are pricing in

Another story investors have not ignored: P&G’s CEO transition.

Reuters reported that P&G is set for a leadership change on Jan. 1, 2026, with COO Shailesh Jejurikar becoming CEO while Jon Moeller shifts to executive chairman. Reuters tied the transition to a broader period that includes restructuring efforts and tariff uncertainty. ^[23]

For long-duration shareholders, CEO succession at P&G is often viewed through the lens of execution and continuity. For shorter-term traders, it can be a sentiment catalyst—especially when paired with guidance ranges, margin commentary, and consumer demand signals.

Analyst forecasts: targets imply upside, but the Street isn’t uniform

Across major market-data platforms, PG’s consensus targets typically point above the current price—yet the range of views helps explain why the stock can feel “stuck” during periods of consumer uncertainty.

Consensus target ranges

TradingView’s compiled analyst forecast shows an average target around $169.95, with a range of $151–$186. ^[24]
StockAnalysis shows an average target around $174.20 (platform compilation), implying roughly ~20% upside from current levels. ^[25]

Recent rating moves investors are discussing

Jefferies upgraded P&G to Buy and raised its target to $179 in mid-December, according to reports summarizing analyst actions. ^[26]
JPMorgan maintained a Neutral stance while cutting its target to $157 (as compiled by analyst-tracking sources). ^[27]
UBS previously trimmed its target to $176 while keeping a Buy rating, according to a distribution of the note. ^[28]

How to read this: At ~$145, PG doesn’t need heroic assumptions to justify mid/high-$160s targets—but it does need investors to believe that (1) volumes stabilize, (2) premium mix stays healthy, and (3) tariff/competitive pressures don’t erode margins faster than productivity and pricing can repair them.

Key dates and what investors should know before the next session

Because it’s after hours and the weekend is here, PG won’t trade again until the next regular NYSE session (Monday). Here’s what matters most going into that open.

1) Holiday-week liquidity can exaggerate moves

Reuters has highlighted how year-end adjustments and light volumes can amplify price swings, even without major company-specific headlines. ^[29]

2) Fed expectations remain a market driver—especially for “defensives”

In Reuters’ week-ahead view, investors are watching how the Fed’s outlook evolves after 2025 rate cuts, with Fed minutes due next week—the kind of macro catalyst that can quickly rotate flows between growth, cyclicals, and defensives. ^[30]

3) Next major PG catalyst: earnings (Jan. 22, 2026)

P&G’s investor relations site lists its Q2 FY2026 earnings conference call for Jan. 22, 2026 (8:30 a.m. ET). ^[31]

4) Dividend rhythm and shareholder-return narrative

P&G’s dividend history (including the most recent $1.0568 quarterly rate and prior ex-dividend dates) is a key support pillar for many long-term holders—especially if market volatility rises into early 2026. ^[32]

The setup for PG stock into 2026: defensive brand power vs. consumer stress signals

Going into Monday’s open, PG sits at the intersection of two powerful narratives:

The bull case: A globally scaled consumer-staples leader with deep brands, strong cash generation, and explicit capital return plans—plus guidance that implies steadier earnings than many cyclicals. ^[33]
The bear case: A company that can’t fully escape a softening/more value-conscious consumer—especially when confidence readings remain low and management is publicly flagging caution, while tariffs and competitive pressure complicate margin expansion. ^[34]

Investor focus into the next session: Watch whether the market treats any renewed PG weakness as a defensive dip-buying opportunity—or as confirmation that staples are not immune when the consumer is under pressure and pricing elasticity becomes harder to predict.