New York, Feb 10, 2026, 11:16 EST — Regular session
- Reddit shares climbed roughly 6.5% by late morning, leaving the broader market behind.
- Both Citizens and Needham left their $300 price targets in place, despite some engagement indicators slipping.
- U.S. jobs numbers drop Feb. 11, with CPI following on Feb. 13—traders scanning both for hints on rates.
Shares of Reddit Inc climbed 6.5% to $151.01 by late morning Tuesday, briefly reaching $152.34 earlier. Two brokerages backed the social media company with upbeat calls, even as user engagement data remained mixed.
This shift is significant—Reddit’s still running on just a handful of investor stories: ad growth, user momentum, and whether its content keeps attracting newcomers as the internet morphs. Following last week’s earnings, investors wasted no time. Signs of “steady”? Those got rewarded. Any whiff of a slowdown? That got hammered.
Reddit booked $726 million in revenue for the fourth quarter last week, and the board signed off on a share buyback plan that could reach $1 billion. Chief executive Steve Huffman framed the moves as part of “the next era of Reddit,” outlining priorities like global growth, updating products, and sharpening execution to make the platform more practical for everyday users. investor.redditinc.com
Citizens stuck with its “Market Outperform” call and a $300 target on Tuesday, but pointed to weakness in third-party engagement. According to the firm, global time spent — that’s the metric many use to see just how much attention a site is grabbing — has dropped year over year for six months straight. In January, U.S. time spent slid 10.5%. Flip side: global visits jumped 14.4%, and U.S. visits climbed 6.3%. Citizens specified their figures reflect “open web exposure,” and flagged that Reddit will stop breaking out logged-in versus logged-out user numbers as the product experience merges. Investing.com
Needham’s Laura Martin kept her “Buy” rating and $300 price target on Reddit on Monday, highlighting the platform as her top pick for 2026 and emphasizing its “100% human-created content.” In her note, Martin said Reddit’s Q4 numbers surpassed Needham’s own forecasts, and she argued the site’s unique community is tough to copy, giving it what she called a “deep moat.” Investing.com
The conversation isn’t just about the latest quarter’s numbers anymore. Now, the focus is turning to what’s ahead in the coming months. Goldman Sachs, holding a Neutral rating, pointed out that debate will probably stick around on key questions: Can Reddit keep up this pace in user gains? Where’s core ad revenue heading? And how will management juggle expansion with keeping margins in check?
Stocks edged up in the broader market, with the SPDR S&P 500 ETF and Invesco QQQ Trust each notching a roughly 0.2% gain. Among social media players, Meta Platforms dropped about 0.9%. Shares of Pinterest climbed roughly 2.8%, and Snap advanced 3.0%.
Reddit’s stock remains in a tricky spot. If user engagement starts dropping off more quickly than gains in ad pricing can make up for, shares could take a hit. Investors also face a headache if Reddit tweaks its user metrics—making it even tougher to pin down what a steady growth rate should look like.
Next up for risk assets: U.S. data looms, with the January jobs report set for Wednesday, Feb. 11, followed by the January CPI inflation numbers on Friday, Feb. 13, per the Labor Department’s release schedule.
