New York, Jan 16, 2026, 19:51 ET — Trading after-hours.
- Roblox shares climbed 3.1% to $87.28, hitting $91.09 at their peak earlier in the session.
- Jefferies’ James Heaney stuck with a Hold rating but lowered his price target to $85, pointing to concerns over 2026 bookings and margin outlook.
- The next hurdles come with a holiday-shortened week and Roblox’s earnings report on Feb. 5.
Roblox Corp shares climbed 3.1%, closing at $87.28 in after-hours trading on Friday, following a choppy day that saw the stock peak at $91.09.
This shift matters as traders pivot from the holiday lull early next week to Roblox’s outlook for 2026. The key question for Roblox isn’t the latest quarter but the durability of in-platform spending — and the expenses tied to sustaining that growth.
Jefferies analyst James Heaney kept a Hold rating on Roblox but cut his price target to $85. He flagged that projections for 2026 bookings growth might need adjusting and noted that rising costs could cap margin gains, even if growth continues. 1
Jefferies told TheFly in a separate note that many investors see Roblox’s 2026 outlook as “a clearing event and reset of expectations,” highlighting just how closely the stock now tracks its guidance. 2
Bookings serve as Roblox’s main indicator of business momentum. This non-GAAP metric captures the value of sales on the platform, including those that will be recorded as revenue down the line. Investors typically focus on bookings and engagement trends rather than earnings per share when trading Roblox.
Friday’s broader market gave little support. The S&P 500 and Nasdaq slipped modestly, as investors digested earnings reports alongside interest rate forecasts. 3
Roblox bucked the trend seen in some gaming and software stocks. Unity Software dropped 6.9% on Friday, underscoring the uneven risk appetite still gripping the sector. 4
The risk for Roblox holders is clear: any hint from management that bookings growth will fall short of the long-term target range, or if expenses on developers and infrastructure outpace revenue growth, could trigger a swift re-rating of the stock. This downside scenario has kept the market divided despite the sharp daily swings.
The calendar throws in a curveball: U.S. markets will be shut Monday for Martin Luther King Jr. Day. Investors are shifting focus to the Fed’s upcoming policy announcement on Jan. 28. 5
Roblox is gearing up for its next big moment. The company plans to release its fourth-quarter and full-year 2025 results after markets close on Feb. 5, with a conference call set for 4:30 p.m. ET. 6
Traders will be keeping an eye on whether Roblox can maintain Friday’s gains once liquidity picks up again on Tuesday, and if more analysts revise their 2026 forecasts as earnings season progresses.
