New York, Feb 14, 2026, 17:00 (EST) — The market has closed.
Roku jumped 8.6% Friday, finishing at $90.06 after the streaming TV platform outlined a 2026 forecast hinting at quicker growth for its ad-driven business. Shares swung from $86.62 up to $97.49 during the session. Roughly 14.5 million shares traded hands by the close.
This shift is significant: Roku’s platform segment—ad sales and content distribution—remains the key margin engine investors scrutinize. Streaming ad budgets have been anything but stable lately, but now, with the new outlook, Roku returns to the narrative as a more straightforward bet on connected-TV ad recovery.
No trading in the U.S. on Monday, with markets shut for Presidents Day. That pushes the focus to Tuesday—investors will see if the recent post-earnings momentum carries over in a week trimmed by the holiday.
Roku on Thursday projected full-year revenue ahead of what Wall Street had been looking for, pegging 2026 platform revenue at $4.89 billion—a solid 18% jump and comfortably above the $4.66 billion analysts had penciled in, LSEG numbers show. “Relentless focus” on building out its platform is helping Roku turn scale into a “repeatable monetisation engine,” said PP Foresight’s Paolo Pescatore. CEO Anthony Wood, speaking to analysts, said the company remains “on track to surpass 100 million streaming households this year.” Reuters
Roku projected 2026 revenue at $5.5 billion, with adjusted EBITDA targets at $635 million, according to its shareholder letter. For the first quarter, the company is aiming for $1.2 billion in revenue and $130 million in adjusted EBITDA. Fourth-quarter numbers came in at $1.395 billion in total net revenue, with net income hitting $80.5 million. The company also disclosed a $150 million share buyback during the quarter.
CFO Dan Jedda told investors on the earnings call that free cash flow is set to stay ahead of adjusted EBITDA again, citing the company’s continued “CapEx light” approach. He also highlighted Roku’s “over $1 billion of a deferred tax asset,” which he said will help keep cash taxes low for years to come. With Walmart’s own TV line now favoring Vizio’s operating system, analysts questioned Roku about its retail channels. CEO Anthony Wood responded by saying Roku is expanding through more retailers and TV brands, and flagged moves to trim costs by moving TV manufacturing to Mexico. Roku Images
Targets shifted on Wall Street. Rosenblatt bumped Roku up to “Buy” on Friday, tagging it with a $118 price target, Investing.com reported. Investing.com
Roku remains one of several brands jostling for a place in the living room, squaring off against Amazon’s Fire TV, Alphabet’s Google TV, and a lineup of TV-makers with their own software. The rivalry isn’t always loud. It plays out in price moves, data handling, the pace of ad tech rollouts—subtle, but significant.
The bull case here? It depends on ad demand holding up. If brands start trimming budgets, ad rates slip, or platform growth cools after the holidays, those stock gains could look shaky again—particularly since devices remain the weaker-margin segment in the lineup.
Trading picks up again Tuesday, and eyes will be on Roku to see if it manages to stick above $90. Investors are also watching to see if other brokerages jump in with upgrades after the latest outlook. Next up: Roku’s first-quarter targets. The focus there is on platform revenue—management expects growth to stay north of 20%, and that’s the number to watch.
