New York, Feb 12, 2026, 19:11 EST — After-hours
- Roku jumped roughly 12% in after-hours trading as the company projected 2026 revenue above what Wall Street had been expecting.
- Earlier, the stock ended the session roughly 6% lower ahead of the results.
- Next up: Friday’s open, where traders get their first complete look and the initial batch of analyst notes starts to roll in.
Roku Inc surged in after-hours trading Thursday, climbing roughly 12.5% to $93.31, after the streaming platform projected 2026 net revenue ahead of Wall Street’s estimates. Shares had closed the regular session down 5.6%, finishing at $82.93.
Right now, the shift matters: Roku’s fate is tied to streaming ad spend. Investors are weighing whether marketers are loosening up with connected-TV budgets or still holding back. A straightforward outlook can lift the stock more than unpredictable results.
Roku projects its platform revenue, which covers advertising and content distribution, to climb 18% in 2026, reaching $4.89 billion. That’s ahead of the $4.66 billion average forecast from analysts polled by LSEG. Paolo Pescatore of PP Foresight called Roku’s platform push “turning scale into a repeatable monetisation engine.” CEO Anthony Wood told analysts the company expects to top 100 million streaming households this year. Reuters
Roku submitted its quarterly financials and shareholder letter via a Form 8-K with the U.S. Securities and Exchange Commission after the bell, according to a filing.
Roku’s shareholder letter laid out fourth-quarter net revenue at $1.395 billion, with net income coming in at $80.5 million. For the first quarter, the company projected net revenue near $1.2 billion and adjusted EBITDA at $130 million—a figure that excludes interest, taxes, and certain non-cash items. Roku’s full-year 2026 outlook targets $5.5 billion in net revenue alongside $635 million in adjusted EBITDA. The devices segment continued to be a weak spot, posting a negative 23% gross margin for the quarter. Roku said it bought back $150 million in stock in 2025.
Roku reported a 15% jump in streaming hours for 2025, hitting 145.6 billion. The Roku Channel grabbed a 6.3% share of TV streaming in December—up from 4.6% a year before. Video ad revenue on Roku’s platform? It outpaced both the OTT streaming sector and the broader digital ad market in 2025.
The battle for ad money keeps heating up. Roku is after the same ad budgets that flow to YouTube and its video rivals. On top of that, more streamers with subscriptions are rolling out lower-priced ad tiers, hoping to catch consumers looking for deals.
Still, Roku’s stock is vulnerable—pullbacks happen fast if ad demand falters or the company starts slashing device prices just to hold its ground in households. Platform growth remains in focus, too. If that starts to sputter, investors know the core revenue story is in trouble.
Friday’s regular-session open is up next—traders will see if that after-hours surge has any staying power once Wall Street wakes up. The market’s first batch of ratings tweaks and updated forecasts post-earnings call will quickly show which way sentiment is breaking.
