NEW YORK, Jan 2, 2026, 12:10 ET — Regular session
- Salesforce shares fell about 3.3% in late-morning trading, making it one of the biggest drags on the Dow.
- The drop comes as investors reset positions for 2026 and turn to next week’s U.S. jobs and inflation data for clues on interest rates.
- Traders are watching the stock’s intraday low near $252 and a rebound zone around $267 after a volatile start to the year.
Salesforce Inc shares were down 3.3% at $256.11 in late-morning trade on Friday, extending a weak start to the first U.S. trading session of 2026.
The move matters because Salesforce is a high-priced Dow component, giving it an outsized impact on the blue-chip index’s day-to-day swings. In a price-weighted index like the Dow, higher-priced stocks can move the index more on a point basis. 1
Investors are also using the first session of the year to reposition after a choppy year-end, with attention shifting to interest-rate expectations that can drive valuations for software shares. That sensitivity is in focus as traders look for clearer signals from U.S. economic data and Fed policy.
Broader risk appetite improved early in the session as technology stocks rebounded, with Nvidia and Broadcom leading gains and the S&P 500’s tech index rising 1.2%, according to Reuters. 2
Next week’s economic calendar could be the bigger catalyst for rate-sensitive sectors. U.S. employment data is due Jan. 9, followed by the consumer price index on Jan. 13, Reuters reported, with earnings season also approaching. 3
“The fact that there has been softening in the labor market has really given the Fed good cover to change their outlook about reducing rates,” said Eric Kuby, chief investment officer at North Star Investment Management in Chicago. 3
For Salesforce, investors remain focused on whether its artificial-intelligence push translates into more consistent revenue growth and durable margins. The company has been marketing “AI agents,” software designed to operate more autonomously, as enterprises look to automate routine work.
In early December, Salesforce raised its fiscal 2026 revenue and adjusted profit forecasts and pointed to growing traction in its Agentforce and Data 360 products, which it said were nearing $1.4 billion in annual recurring revenue, a subscription-based metric. 4
Salesforce also has a near-term corporate calendar item on Jan. 8, when it is scheduled to pay a quarterly cash dividend of $0.416 per share, the company said previously. 5
On Friday, Salesforce traded between an intraday low of $252.49 and a high of $267.00, after opening at $265.00, putting those levels on the radar for short-term traders watching for a bounce or a break lower.
What investors are watching next is less about a single headline and more about whether macro data shifts the outlook for rates and risk appetite, while Salesforce heads into its next results cycle with scrutiny on AI-driven demand and the pace of monetization.
