New York, Feb 14, 2026, 14:06 EST — The market is closed.
- Shopify closed Friday at $112.70, up roughly 2%. The stock clawed back some ground lost in the midweek post-earnings drop.
- TD Cowen analysts and their counterparts at Mizuho bumped up the stock’s rating this week, pointing to valuation and AI-fueled growth as key reasons.
- U.S. markets take a break Monday for Washington’s Birthday. All eyes turn to Tuesday, with Shopify’s buyback set to kick in.
Shopify (SHOP) bounced back Friday, climbing roughly 2% to close at $112.70. The stock swung between $107.43 and $113.39 during the session, with trading volume reaching close to 18.9 million.
With U.S. markets closed over the weekend and shuttered again Monday for Washington’s Birthday, investors are looking at a longer break to recalibrate after the stock’s sharp swings. Trading picks up again Tuesday.
This pause is critical for Shopify, with next week set to reveal if recent analyst upgrades and the newly announced buyback will actually counteract the persistent “software selloff” mood dogging tech. Fast money hasn’t hesitated to sell into strength on pricey growth stocks when rates move up.
Shopify just picked up a buy rating from TD Cowen’s John Shao, who called it “the de facto modern-day eCommerce infrastructure” and sees the latest dip as “a more attractive entry point.” Over at Mizuho, Siti Panigrahi bumped the stock to outperform, seeing AI as “a structural tailwind… rather than a disruption risk,” and held firm on the $150 target. Investing.com
There’s been some movement backing up that outlook. Cathie Wood’s ARK funds snapped up 114,020 shares of Shopify, a buy totaling roughly $13.5 million based on Thursday’s reported trades. The firm also pared back its Airbnb stake and adjusted various other holdings.
Shopify’s board has signed off on a share buyback plan worth as much as $2 billion, limiting the repurchases to no more than 5% of its outstanding Class A subordinate voting shares, according to a filing. The programme will kick in on Feb. 17, with no set end date. Purchases could come via the open market, privately negotiated agreements—including block trades—or other routes.
Shopify’s buyback comes on the heels of its holiday-quarter earnings, reported earlier this week. The company projected first-quarter revenue growth in the low-thirties percent—well ahead of the 25.2% analysts’ consensus from LSEG. On the post-earnings call, President Harley Finkelstein declared, “the AI era has now reached commerce,” and pointed out that orders flowing into Shopify stores from AI-driven search have surged 15-fold since January 2025. Reuters
Stocks caught a lift Friday with U.S. Treasury yields declining, thanks to January inflation numbers landing softer than anticipated. That dynamic tends to favor rate-sensitive growth names, even if major tech stocks show fatigue.
Shopify’s mix: software, payments, plus an array of merchant tools for running online shops and selling on different channels. For small businesses, the company finds itself up against the likes of Wix and BigCommerce. Bigger brands, though, often debate between Shopify, their own internal setups, or leaning into marketplace-focused approaches.
A buyback doesn’t guarantee support for the stock, and analyst upgrades won’t always protect it, either. Should Shopify’s ongoing investments in AI, global growth, and marketing continue to pressure free cash flow—the money left once bills and capital needs are covered—shareholders could start caring less about revenue gains and more about how consistently those sales convert to real cash.
Macro risks aren’t far off next week, with the Federal Reserve set to publish minutes from its Jan. 27–28 meeting on Feb. 18—a key date for anyone watching rate signals, especially given how those expectations tend to ripple through high-growth software names.
Shopify faces a key moment on Tuesday, Feb. 17—the market’s first day open after the U.S. holiday, when its share buyback kicks in. Traders are watching to see if the stock can cling to its recent run-up now that risk appetite is back in play.
