New York, February 8, 2026, 06:12 EST — The market is closed.
- Snap comes into Monday trading close to recent lows, following a rough, choppy week.
- Spotlight’s on an insider cashing out and a batch of new analyst updates.
- Traders are eyeing ad-demand signals, plus whether risk appetite actually follows through.
Snap Inc managed to end Friday at $5.22, picking up 1.95% for the session. Still, that wasn’t enough to erase the week’s losses—shares dropped 24.68% over the past five days as the Snapchat owner looks for some stability before Monday. Volume hit roughly 93 million shares, well above average for Snap. 1
That’s suddenly relevant with Snap once again flirting with penny-stock levels—even if it’s not wearing the label. In this squeezed range, sentiment swings pack a punch. The recent drop has also sharpened the focus on insider share sales and exposed just how much patience Wall Street has left for stocks depending on ad revenue.
Snap tends to serve as something of a gauge for the lower-tier digital ad space — think smaller budgets, a younger crowd, more volatility. A sharp move in the stock can spill over into talk about larger competitors like Meta Platforms, despite differing fundamentals.
Snap wrapped up Friday down about 54% from its 52-week high of $11.26, erasing much of last year’s advance in a hurry. 2
Co-founder and Chief Technology Officer Robert Murphy is looking to unload as many as 1 million shares, according to a Form 144 filed Friday, pegging the total market value near $5.21 million. The filing signals an insider’s intent to sell — typically under a pre-arranged 10b5-1 trading plan.
Stifel bumped Snap up to “Hold” from “Sell” on Friday, but took its price target down to $5.50 from $7. Analyst Mark Kelley called the risk/reward “more balanced at current levels.” The firm still pointed out ongoing worries around users and advertising. 3
Naved Khan at B. Riley lifted his rating on Snap to “Buy” from “Neutral” this day, sticking with a $10 price target. He flagged “early signs of progress,” highlighting “sustained strong growth” from premium subscriber revenue and momentum in higher-margin ad formats. The upcoming consumer launch of Specs, expected in 2026, was another reason for optimism, Khan noted. 4
Barclays cut its price target for Snap to $15 from $16, sticking with an “Overweight” call. The bank pointed to ongoing uncertainty in Snap’s story and flagged the core ad business as “lagging.” Regulatory pressures in multiple regions also got a mention. (“Overweight” is Barclays’ code for expecting the stock to do better than most others it tracks.) 5
Analysts weighed in after Snap posted its fourth-quarter numbers earlier this week. The company brought in $1.716 billion in revenue and swung to a quarterly net profit. “Our Q4 results began to reflect the impact of our strategic pivot toward profitable growth,” CEO Evan Spiegel said in the statement. For the first quarter, Snap is guiding for revenue between $1.50 billion and $1.53 billion—coming in shy of the roughly $1.55 billion analysts had penciled in. On adjusted EBITDA, though, Snap’s outlook landed ahead of expectations. 6
The rebound doesn’t always stick. Should ad demand remain sluggish, or if stricter youth app regulations prove more painful than anticipated, shares could push into fresh lows — particularly with insider sales making news again and analyst targets scattered all over the place.
Monday’s open will put Snap to the test—traders are zeroed in on the $5 mark to see if it holds, and eyes are peeled for any fresh filings or analyst calls that could shift sentiment. Looking ahead, Public.com’s market calendars flag April 28 as the key date for Snap’s next earnings release. That’s when the company’s first-quarter ad demand and cost picture should become clearer for investors. 7
