New York, Feb 10, 2026, 07:58 (EST) — Premarket.
Shares of Snapchat owner Snap Inc (SNAP.N) rose 3.7% to $5.38 in premarket trading on Tuesday after Arete Research upgraded the stock to buy from neutral and trimmed its price target to $7.30 from $8.60. Pre-market trading is activity before the U.S. cash session opens at 9:30 a.m. ET. 1
The upgrade lands with Snap still pinned near the bottom of its 52-week range after a bruising year that has cut the stock by about half. That setup matters for short-term traders because a small shift in sentiment can trigger sharp moves when a name is this beaten up. 2
Snap ended Monday down 0.6% at $5.19 after trading as low as $5.09, with about 93 million shares changing hands, price data showed. The stock has been volatile since its quarterly update last week, with investors debating whether the worst of the advertising reset is priced in. 3
On Feb. 4, Snap beat revenue estimates for the fourth quarter but forecast first-quarter revenue below Wall Street expectations, pointing to tough competition for digital advertising dollars from larger platforms including Meta’s Facebook and Instagram and TikTok. “The ads platform (of Snap) still has a long way to go in attracting big budgets from enterprise advertisers,” Emarketer analyst Max Willens said. 4
Snap also unveiled a new stock repurchase program on Feb. 4, authorizing up to $500 million of buybacks over 12 months, with purchases potentially made in the open market or privately negotiated transactions, according to its earnings release. Chief executive Evan Spiegel said the company’s latest results reflected a push toward “profitable growth.” 5
A day later, Snap said it filed its annual report on Form 10‑K for the year ended Dec. 31, 2025, making its audited financial statements available through the SEC and its investor relations site. 6
Wall Street’s broader view remains cautious: analysts tracked by Stock Analysis show a consensus “Hold” rating and an average 12‑month price target well above the current share price. For investors, that gap highlights the argument for upside if advertising demand firms — and the risk that targets keep sliding if it does not. 7
Not everyone is ready to lean into the dip. Roth Capital Markets analyst Rohit Kulkarni reiterated a neutral rating and cut his target to $7 from $10, calling Snap’s first-quarter outlook “uninspiring” and warning that delayed execution on partnerships and soft trends among large North American advertisers could keep sentiment capped, Cantech Letter reported. 8
The next test for risk appetite comes from U.S. macro data that can swing rate expectations and, by extension, ad-dependent growth stocks. Traders are watching the U.S. Employment Situation report for January on Feb. 11 and the Consumer Price Index for January on Feb. 13, the Labor Department’s schedule shows. 9
