New York, January 30, 2026, 11:29 EST — Regular session
- Snap shares fell about 2% in late-morning trading after a weak prior session
- The company this week carved out its smart-glasses effort into a new “Specs” unit
- Investors are now looking to Feb. 4 results for details on spending and funding plans
Snap Inc shares fell 2.2% to $7.08 in late-morning New York trading on Friday, after ending the previous session at $7.24. The stock has traded between $7.05 and $7.26 so far on the day.
The decline comes as investors have been quick to sell parts of the tech sector in recent sessions after Microsoft’s earnings-driven slide rattled sentiment and pulled major indexes lower, even as pockets of megacap strength held up. 1
For Snap, attention has also been on its push into augmented reality (AR) hardware — technology that overlays digital images onto a user’s view of the real world. The Snapchat owner said it is creating an independent subsidiary called “Specs” for its smart-glasses business, in a move aimed at attracting minority outside investment and building out partnerships as it hires for roughly 100 roles globally. Snap has invested more than $3 billion over 11 years in the effort, CEO Evan Spiegel said previously, and IDC’s Francisco Jeronimo said success is likely to depend more on ecosystem integration and software value than “breakthrough hardware innovation.” Meta leads the smartglasses market with about 70% unit share, IDC data showed in the report, with Xiaomi and Huawei next. 2
In a separate statement, Snap said making Specs a wholly owned subsidiary should give the effort more operational focus and “capital flexibility,” including the potential for minority investment, while helping clarify valuation ahead of a public launch later this year. 3
The bet matters because wearables can soak up cash before they generate it. Investors have been wary of long-dated hardware projects, especially when ad-driven companies are still trying to show steadier growth.
There is also a downside case: consumer smart glasses are still a niche product, and any misstep on supply chains or a slow app ecosystem could delay launches and push costs higher. Meta and other larger rivals can spend through lean periods.
Snap’s next major catalyst is close. The company has scheduled its fourth-quarter and full-year 2025 results for February 4, with a conference call set for 5:00 p.m. Eastern time. 4
Traders will be listening for signs of ad demand in early 2026, any shift in cost guidance, and whether Snap can line up outside funding for Specs without taking on terms that dilute shareholders.
